Campaign Marketing Manager

Team ITG; Birmingham; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading marketing agency in Birmingham is seeking an experienced Marketing Manager to drive their content strategy and manage multichannel campaigns. The successful candidate will work closely with different teams to amplify their brand presence while leveraging innovative content across various platforms. This role offers competitive compensation and numerous perks, including flexible working options and a commitment to employee wellbeing.

Benefits

25 days’ holiday + bank holidays

Annual Wellbeing Day

Pension Scheme

Employee Assistance Programme

Cycle to Work Scheme

Monthly Employee Awards with £250 bonus

Paid Volunteer Day

Enhanced Family Friendly Leave

Qualifications

• Minimum 4-5 years of experience in a similar role or client services.
• Strong knowledge of B2B marketing channels, especially LinkedIn, PR, and events.
• Experience producing video content and managing digital marketing campaigns.

Responsibilities

• Develop and execute a marketing plan aligned with lead generation targets.
• Create multichannel marketing content using various platforms and materials.
• Manage website updates and build relationships for PR opportunities.

Skills

Digital marketing

Project management

Communication

Education

Relevant degree or equivalent experience

Job description

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ITG are looking for an experienced Marketing Manager to join our marketing team. If you love creating high-quality and engaging content that drives new business success, then this could be the role for you!

We are the industry’s best-kept secret, working with global brands across retail, food and beverage, automotive (and more!) to deliver the engaging, tech-enabled, agile content they need to grow their business. We want to shout about the fact that we are the leading halo content partner to these major companies, and that we’re driving incredible results for all of our clients.

As Marketing Manager, you will develop and activate the content strategy based on acquisition targets. You will create a full multichannel content calendar to raise awareness of our expertise in halo content (delivered through our four core pillars of Capture, Create, Automate and Integrate), and to drive new leads to the business.

Responsibilities:

• Develop and execute a marketing plan that aligns with our lead gen targets, focus sectors and key capabilities
• Create compelling and relevant multichannel marketing content through a variety of marketing assets and materials, including (but not limited to): thought marketing/prospect campaigns, leadership, podcasts, email newsletters, case studies, social media content, website, events and much more
• Collaborate with our Social & Digital manager, New Business and Sales team to ensure we’re understanding and reaching the right prospective clients through our targeted campaigns
• Website management – ensuring our and Capture Studios websites are up to date with the latest news and case studies
• Building strong relationships with third parties, such as publications to align PR/campaign opportunities within our marketing plan
• Manage the marketing of our four pillars across our websites, implementing digital performance strategies and SEO, as well as creating new landing pages for campaigns, case studies and more

Requirements

What can you bring to the table?

If the below sounds like you then it’s definitely worth putting yourself forward:

• Experience working across multichannel lead-gen campaigns
• Strong knowledge of what content works in different channels, including LinkedIn, PR and events for a B2B audience
• Digital experience across websites as well as experience producing video content for campaigns
• Excellent written and verbal communication skills (the ideal candidate will be capable of presenting campaign plans and results back to the business)
• Ability to interpret results from marketing campaigns and make decisions on next best action
• Strong collaboration skills with the ability to partner with SMEs from a range of disciplines
• Second-to-none project management and organisational skills – you will be operating in an environment of ever-changing priorities
• Ability to manage time effectively to meet deadlines
• Self-motivated and results-driven

You’ll be successful in this role if you:

• Have a demonstrated ability to work productively with counterparts in a cross-functional capacity, across different departments/services
• Are results-oriented, with a proven ability to prioritise, drive and achieve results through yourself and others under time pressure
• Have extensive relevant experience (at least 4-5+ years in a similar role or client services)
• Have prior exposure to working alongside a sales team, as well as digital marketing and content management
• Have social media know-how and SEO expertise
• Understand key principles of UX design
• Want to work in a multinational, results-driven and fast-growing environment

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays– we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings– through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme– our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme– know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.