Campaign Manager

British Airways PLC; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

British Airways is seeking a Campaign Manager to lead impactful marketing campaigns that elevate brand perception and drive performance. This role involves end-to-end planning, execution, and performance tracking across diverse audiences, ensuring alignment with commercial objectives. Ideal candidates should possess a rich background in marketing and be skilled in leveraging customer insights for campaign success.

Benefits

Unlimited standby tickets on British Airways flights

Up to 30 discounted airfares per year

Qualifications

• Extensive experience delivering large-scale communication campaigns with clear impact evidence.
• Strong understanding of media planning and multi-channel execution.
• Experience coordinating external agencies and internal partnerships.

Responsibilities

• Plan and deliver coordinated marketing campaigns across multiple audiences.
• Collaborate with agencies to produce impactful creative.
• Develop media plans to improve reach and ROI.

Skills

Creativity

Commercial Awareness

Interpersonal Skills

Digital Marketing

Education

Marketing Qualification or equivalent experience

Job description

A career without limits

As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It's something we've been doing for over 100 years, ever since we launched the world's first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It's the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you're inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The Role: Campaign Manager - 12 month FTC

Join our dynamic Brand and Marketing team at British Airways as a Campaign Manager and help deliver impactful, insight-driven marketing campaigns that elevate our brand and drive commercial performance. This is a unique opportunity to lead the end-to-end planning and execution of global campaigns that shape how millions experience and perceive British Airways.

What You'll Do:

• Plan and deliver coordinated marketing campaigns across consumer, business, partnership, trade, and brand audiences.
• Use customer insight and audience analysis to develop compelling communications that grow revenue and improve brand reputation.
• Lead each campaign from planning to creative development, execution, and performance tracking-ensuring agency and collaborator alignment throughout.
• Collaborate with agency partners to produce standout creative that supports both commercial and brand objectives.
• Be responsible for campaign performance in real-time and work closely with the commercial team to optimise live activity.
• Ensure all communications meet brand guidelines, align with legal and regulatory standards, and fulfil partner obligations.
• Develop media plans that improve reach and impact, allocating budgets effectively to ensure return on investment.
• Work cross-functionally with teams across Loyalty, CRM, PR, and BA Holidays to deliver cohesive, integrated plans.

What You'll Bring to British Airways:

• Passion, creativity, and a can-do approach with the agility to adapt when things change.
• Strong influencing and interpersonal skills to engage stakeholders and lead cross-functional initiatives.
• Commercial awareness and the ability to translate strategy into action through well-executed plans.
• Background in overseeing marketing budgets, agencies, and campaign delivery to a high standard.

Your Experience:

• Extensive experience delivering large-scale communication campaigns end-to-end, with clear evidence of impact and ROI.
• Strong understanding of media planning and multi-channel campaign execution.
• Skilled in using customer data and insight to advise campaign strategies and decisions.
• Experience in digital marketing, with a forward-thinking approach to innovation and future trends.
• Background in coordinating external agencies and internal partnerships to achieve shared goals.
• A marketing qualification (or similar working experience) is preferred.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It's one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you'll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You'll also receive up to 30 discounted Hotline' airfares per year for yourself, friends, and family.

At British Airways you'll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don't expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we're committed to creating a culture where everyone feels that they can be themselves. We're looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.