Campaign Manager

Michael Page; Liverpool City Region; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Pension contribution 7.9%

Annual performance bonus up to 5%

Birthday day off

Annual leave purchase/sell

Learning & development opportunities e

Job summary

Fusion21 is seeking a proactive marketing professional to lead integrated campaigns that raise their profile, strengthen brand and tell compelling stories.

You'll shape messaging, define audiences, collaborate with stakeholders and manage the PR agency to maximise coverage. This role demands creativity, data-driven decisions and a hands-on approach to campaign delivery.

Join a values-led organisation delivering social value across housing and public sectors with a clear impact focus.

Qualifications

• Proven track record building B2B campaigns from concept to delivery.
• Skilled at shaping messaging, positioning and audience engagement.
• Able to extract stories from busy subject matter experts.
• Experience with using insight/analytics to drive decisions.

Responsibilities

• Develop integrated campaigns across digital, content, social, PR, email, events.
• Create compelling propositions, messaging and campaign plans.
• Collaborate with stakeholders to uncover stories worth telling.
• Measure success with data and optimize performance.
• Manage PR agency to maximise media opportunities.
• Build awareness, engagement and qualified enquiries.

Skills

Campaign management

B2B campaigns

Messaging & positioning

Audience engagement

Analytics & insights

Stakeholder management

Education

Marketing or Communications degree (desirable)

Job description

Take the lead on building integrated campaigns that raise Fusion21's profile, strengthen their brand and help them tell better stories.

You'll be the person who helps shape the message, define the audience, challenge assumptions and build campaigns that deliver real impact.

Client Details

Fusion21 is a social enterprise and national procurement specialist working with organisations across social housing, education, blue light and the wider public sector.

They help their members deliver projects that improve communities, generate social value and tackle some of the biggest challenges facing the sector.

They're also proud to be a not-for-profit organisation, reinvesting surplus into the Fusion21 Foundation to support initiatives that improve lives and create opportunities.

Description

This isn't a role for someone who waits for a brief to land in their inbox.

They need someone who's naturally curious. Someone who can walk into a meeting, ask the right questions, uncover the real story and turn it into campaigns that resonate with the audiences that matter.

Because let's be honest, "we need a campaign" isn't a brief.

You'll own campaigns from concept to delivery, bringing together colleagues, agencies and subject matter experts to make great ideas happen.

That means:

• Developing integrated campaigns across digital, content, social, PR, email, events and more
• Creating compelling propositions, messaging and campaign plans
• Working with stakeholders across the business to uncover stories worth telling
• Managing the PR agency to maximise media opportunities
• Building awareness, engagement and qualified enquiries
• Using data and insight to measure success and improve performance
• Helping Fusion21 stay visible and discoverable in an increasingly AI-driven search landscape

Profile

You’ll probably be the kind of person who:

• Has built B2B campaigns from scratch and seen them through to delivery
• Knows how to win hearts and minds across a business
• Can get content out of even the busiest subject matter experts
• Understands messaging, positioning and audience engagement
• Uses insight and analytics to make smart decisions
• Balances strategic thinking with a roll-your-sleeves-up approach
• Experience within social housing or the wider public sector would be useful, but it's not essential.

Job Offer

• Salary between 45,000 and 55,000, dependent on the level of experience.
• 7.9% pension contribution.
• Annual performance-related bonus of up to 5%.
• Day off for your birthday.
• Option to buy and sell annual leave.
• Learning and development opportunities to gain qualifications like MCIPS.
• Cost of living review and access to a cash medical plan.
• Salary Extras platform with additional benefits.

We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.