Campaign Manager

UCAS; Gloucester; Hybrid; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Hybrid working model

35-hour week

30 days annual leave

Perkbox wellbeing

Job summary

UCAS is seeking a Campaign Manager to lead on media planning and campaign management for key industry customers in the Early Careers and Public Sector vertical. You will drive data-led campaign activity and strengthen customer relationships through effective delivery of multi-channel campaigns.

You will manage planning, creative asset handling, and campaign performance monitoring, ensuring campaigns stay on budget and deliver strong outcomes for our customers and internal teams.

Qualifications

• Experience in a marketing and/or campaign management related environment.
• Experience in planning and delivering effective marketing campaigns, working closely with customers and delivery teams.
• Focused on delivering a consistently high level of customer service.
• Experience in leading on high performing campaigns across multiple channels, with skills in optimisation, audience segmentation and messaging recommendations.
• A detail-oriented analytical thinker, with an ability to use data and insights to inform marketing activity.
• A strong operator, able to manage the day-to-day aspects of campaign and customer management, including at busy periods.
• Experience in working towards KPIs and reporting back to customers and internal teams on campaign outcomes.
• A strong written and verbal communicator, both internally and externally, at all levels.
• Strong presentation skills, adaptable to both in person and virtual customer engagements.
• Highly effective in a matrix environment, able to work with internal and external teams to deliver strong results.

Responsibilities

• Lead on media planning and campaign management for key industry customers in the Early Careers and Public Sector vertical.
• Collaborate with internal and external stakeholders to plan the most effective campaign activity.
• Coordinate receipt of creative assets and ensure delivery teams set up and run campaigns effectively.
• Monitor, adjust and optimise campaigns to drive the best customer results.
• Manage implementation, tracking, and reporting of campaigns to support key account clients.
• Be the main point of contact for customers, media agencies and internal teams.

Skills

Campaign management

Multi-channel campaigns

Data analytics

KPI reporting

Stakeholder management

Communication

Presentation skills

Job description

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit Description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

• UCAS Media education and industry Sales
• Education and Industry Marketing
• Digital Marketing Operations
• Events
• Partnerships
• Apprenticeships
• Public Affairs, Press and Communications
• Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars.

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About The Role Contractual Hours

35.00

About The Role

To lead on the media planning and campaign management for key industry customers in the Early Careers and Public Sector vertical, to drive the best possible campaign outcomes and strengthen existing customer relationships through the effective delivery of data-led media activity.

The Campaign Manager will be responsible for the quality planning, delivery, monitoring, and reporting on UCAS multi-channel campaigns booked by external customers. You will collaborate with internal and external stakeholders to recommend and plan the most effective campaign activity, co-ordinate the receipt of creative assets, ensure delivery teams set up and run campaigns effectively, and monitor, adjust and optimise campaigns to drive the best customer results.

You will manage the implementation, tracking, and reporting of campaigns to support our key account clients, ensuring they are delivering on budget and to target, driving the best possible customer outcomes. You will be the key point of contact for customers, media agencies and internal teams - working on campaign planning, performance monitoring, and data-led campaign recommendations.

Skills, Qualifications, And Experience

• Experience in a marketing and/or campaign management related environment.
• Experience in planning and delivering effective marketing campaigns, working closely with customers and delivery teams.
• Focused on delivering a consistently high level of customer service.
• Experience in leading on high performing campaigns across multiple channels, with skills in optimisation, audience segmentation and messaging recommendations.
• A detail-oriented analytical thinker, with an ability to use data and insights to inform marketing activity.
• A strong operator, able to manage the day-to-day aspects of campaign and customer management, including at busy periods.
• Experience in working towards KPIs and reporting back to customers and internal teams on campaign outcomes.
• A strong written and verbal communicator, both internally and externally, at all levels.
• Strong presentation skills, adaptable to both in person and virtual customer engagements.
• Highly effective in a matrix environment, able to work with internal and external teams to deliver strong results.

Package

Salary – up to £40,000

• Purpose-driven work in a charity-led organisation connecting people to education and opportunity
• Internal training, mentoring, and access to industry-recognised certifications through our development academies
• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
• Everyday wellbeing support through Perkbox, offering discounts and wellness tools