Campaign Manager

EF Recruitment; Farnborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A family-run retail company in Farnborough is seeking a CRM & Campaign Manager to enhance customer engagement. You will develop and lead CRM strategies, optimize member journeys, and collaborate effectively with marketing and IT teams. The ideal candidate has proven CRM experience in retail, strong analytical skills, and excellent communication abilities. A competitive benefits package and opportunities for growth are offered.

Benefits

Competitive benefits package

Opportunity for professional growth

Additional perks available

Qualifications

• Proven CRM experience essential, preferably in retail.
• Highly analytical with strong attention to detail.
• Commercially focused and proactive.

Responsibilities

• Lead the CRM strategy to recruit new members.
• Build detailed customer profiles using data.
• Collaborate with marketing for email campaigns.

Skills

Analytical skills

Written communication

Project management

Collaborative team player

Education

Degree in marketing or business

Job description

Our client is a family run business within the retail sector. They are now seeking a CRM & Campaign Manager to help increase customer engagement.

The ideal candidate will be passionate about using insight and creativity to shape meaningful customer journeys and work closely with Marketing, Buying, IT and Operations. You will lead and implement CRM and member communication strategy, and drive the delivery of selected seasonal campaigns, events and loyalty programmes.

Responsibilities:

• Lead the CRM strategy to recruit new members, drive repeat visits and increase average spend.
• Build detailed customer profiles and segmentations using insight and data.
• Optimise member journeys in partnership with loyalty and EPOS agencies.
• Own the promotional calendar, supporting loyalty and trading activity
• Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
• Ensure all content is relevant, timely, on-brand and - where appropriate - personalised.
• Work with the CRM agency to analyse performance and identify trends.
• Run member and non-member surveys and translate insights into recommendations.
• Stay ahead of CRM best practices, especially automation and workflow optimisation.
• Champion brand standards and consistency across all touchpoints.
• Maintain guidelines and approve assets for emails, digital and POS.
• Oversee updates to websites and social channels.

Experience:

• Degree in marketing or business preferred.
• Proven CRM experience essential, in retail is preferable.
• Highly analytical with strong attention to detail and confident using data.
• Excellent written and verbal communication.
• Strong campaign and project management skills.
• Commercially focused and proactive.
• Collaborative team player with agency and stakeholder experience.

A competitive Benefits Package, opportunity for professional growth and development, plus lots of perks are offered.