Campaign Development Lead

Adecco; Ascot; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading brand is seeking a Campaign Development Lead for a 12-month engagement to enhance Customer Engagement strategies. This role will focus on the development and management of a team of 8 developers, ensuring compliance and efficiency in campaign delivery. Ideal candidates will possess a strong digital marketing background and be comfortable with data-driven decision-making within a regulated environment.

Qualifications

• Extensive knowledge of CRM platforms like Unica, Salesforce, etc.
• Degree level qualification in digital and direct marketing required.
• Experience in regulated environments with high-performing teams.

Responsibilities

• Support delivery of all Customer Engagement activity.
• Shape development of omnichannel customer experiences.
• Monitor campaign performance and optimize delivery strategies.

Skills

Data-driven decision-making

CRM platforms knowledge

Team leadership

Digital marketing qualification

Project delivery

Education

Degree level or equivalent

Tools

Unica

Sales Force

Adobe

Braze

Job description

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Location: Home Based (On-site 1 - 2 days per month in the Windsor/ London region)

Duration: 12 Months

Pay Rate: Circa* £ per day via Umbrella OR PAYE option also available.

Our Client have one of the best-known services brands in the country (with 95% brand awareness). They have a family of door-opening brands that are the envy of many and are really excited about the future.

Why? Because they're united behind their purpose to energise and greener, fairer future!

We're proud to be supporting their recruitment for a Campaign Development Lead to join their incredible team on an exciting 12 Month engagement!

Key Responsibilities:

This role will support the ongoing development and up-skilling of 8 developers and be responsible for the planning & efficient delivery of all Customer Engagement activity.

• All campaigns are delivered compliantly meeting OFCOM & GDPR regulations.
• Support & shape the development of the Customer Engagement roadmap to deliver an omnichannel customer experiences which supports our commercial objectives.
• Accurately translate technical solutions to non-technical stakeholders for clear decision making.
• Use data insights to understand customer behaviour, increase reach & improve performance.
• Shaping their Martech stack to ensure it meets business objectives & keeps us ahead of our competitors.
• Identify & unblock obstacles to achieving commercial targets through Customer Engagement activity.
• Monitor campaign performance and devise tactical adjustments to optimise delivery of agreed contact strategy, prioritisation, targets and increase value.

Requirements:

• Degree level or equivalent & Qualification in digital and direct marketing
• An extensive working knowledge of CRM platforms i.e. Unica, Sales Force, Adobe, Braze etc
• Data-driven decision-making, able to create a culture of test and learn and marketing effectiveness
• Experience in working with the complexities of a regulated environment
• Proven track record of developing and leading high-performing teams
• Ability to deliver & oversee projects to support commercial objectives

Pontoon/ Adecco is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.

If this role is of interest, please apply with your CV now for instant consideration!

PLEASE APPLY WITH AN UP-TO-DATE CV

Candidates will ideally show evidence of the above in their CV in order to be considered.

Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.