Campaign & Brand Manager

NHS; Streatley; On-site; GBP 40,000 - 50,000; Full time

Job summary

A community-focused hospice organization seeks a creative and strategic Campaign & Brand Manager to lead marketing campaigns. Responsibilities include managing brand identity across communications, overseeing PR and media relations, and collaborating with teams to ensure effective campaign execution. Ideal candidates will have substantial experience in marketing within the charity sector and possess strong leadership and communication skills.

Benefits

Competitive salary

Generous annual leave

Healthcare scheme

Free car parking

Cycle to work scheme

Qualifications

• Experience in monitoring and evaluating campaign performance.
• Line management experience with the ability to motivate and develop a team.
• Strong copywriting and editing skills.

Responsibilities

• Develop and implement integrated marketing campaigns aligned with strategic objectives.
• Maintain and enhance the brand identity across all marketing.
• Lead PR, media relations, and case study development.

Skills

Proven experience in managing and delivering multi-channel marketing campaigns

Strong understanding of brand management and creative direction

Experience in PR, media relations, and case study development

Excellent communication skills

Knowledge of digital marketing, social media, and email campaigns

Job description

We are looking for a creative and strategic Campaign & Brand Manager to lead the planning, delivery, and evaluation of integrated marketing campaigns. You will play a key role in maintaining and enhancing Keech Hospices brand identity, ensuring it is consistently applied across all communications.Working closely with the Digital Channel Manager and Digital Officer / Digital Content Producer, you will provide strategic leadership and line management for the Marketing Officer and Marketing Administrator, guiding campaign delivery across multiple channels including PR, media, social media, and email marketing

Main duties of the job

Key Responsibilities:Develop, implement, and evaluate integrated marketing campaigns aligned with Keech Hospices strategic objectives.Maintain and enhance the organisations brand identity across all marketing and communications.Provide line management and professional development for the Marketing Officer and Marketing Admin.Lead PR, media relations, and case study development to showcase our work.Oversee campaign performance monitoring and reporting, adjusting strategies to meet objectives.Collaborate with colleagues to ensure internal communications and campaigns are integrated effectivelyWhat We're Looking For:Proven experience in managing and delivering multi-channel marketing campaigns.Strong understanding of brand management and creative direction.Experience in PR, media relations, and case study development.Line management experience with the ability to motivate and develop a team.Excellent communication, organisational, and project management skills.Knowledge of digital marketing, social media, and email campaigns.Why join us:Be part of an award winning, passionate and supportive team making a real difference in the communityLead impactful campaigns that raise awareness and funds for vital hospice servicesOpportunity for professional growth and developmentA competitive salary and generous annual leaveHealthcare schemeFree car parking and cycle to work schemeA caring, supportive and inclusive environment

About us

Keech Hospice provides free specialist palliative and end of life care for people of all ages. We support adults in Bedfordshire. Children and their families in Bedfordshire, Hertfordshire, and Milton Keynes. At home, in hospice, or wherever were needed.As a teaching hospice, our exceptional people, training, and facilities are helping local communities to live and die well.

Job responsibilities

Job Purpose: The Campaign & Brand Manager will develop and deliver integrated marketing campaigns and ensure the organisations brand is consistently applied across all activity. The post holder will provide strategic and creative oversight for campaigns, manage brand identity, and contribute to the achievement of Keech Hospices strategic objectives.The role will work closely with colleagues across the Marketing and Communications team to ensure campaigns are effective, measurable, and aligned to audience needs. The Campaign & Brand Manager will also oversee specific communications activities, provide line management, and support the development of content across a range of channels.

Specific duties: Campaigns & BrandPlan, develop, and implement integrated marketing campaigns across digital, print, PR, and media channels.Maintain and enhance Keech Hospices brand identity, ensuring consistency and compliance with brand guidelines.Oversee the production of marketing materials including publications, digital content, email templates, advertising, and multimedia assets.Research and analyse audience and sector trends to inform campaign approaches.Monitor and evaluate campaign performance across all channels, reporting on KPIs and adjusting strategies as required.Media, PR & Case StudiesSupport the delivery of PR activity, including proactive and reactive media relations.Draft press releases, media statements, and briefing notes for senior staff.Identify, develop, and manage case studies to support campaigns and communications.Build and maintain effective relationships with media contacts.Digital & Social MediaCollaborate with the Digital Channel Manager to align digital and traditional marketing activity.Oversee social media monitoring and reporting to evaluate engagement and inform content planning.Provide guidance and oversight for email marketing campaigns, ensuring brand alignment, audience segmentation, and effective delivery.Line Management & CollaborationProvide line management for the Marketing Officer and Marketing Admin, including workload allocation, development, and performance management.Offer creative direction and guidance to the Digital Officer / Digital Content Producer on campaign delivery where relevant.Work with colleagues across the charity to ensure campaigns support wider organisational priorities.Internal CommunicationsContribute to internal communications, including staff e-comms and campaign updates.Support the Head of Marketing and Communications in embedding brand values internally.General DutiesAttend key events and campaigns to provide communications support and oversight where needed.Represent Keech Hospice as an ambassador at all times.Comply with organisational policies, procedures, and professional standards.Undertake any other activity deemed necessary by the Head of Marketing and Communications

Person Specification

Experience

• Experience of developing and delivering multi-channel marketing campaigns
• Proven track record of working with media and delivering PR activity.
• Experience of developing and managing case studies.
• Experience of monitoring and evaluating campaign performance.
• Experience of line management or supervising others
• Experience of working in the charity sector.
• Experience of using data and analytics to inform campaign planning.

Additional Criteria

• Strong understanding of brand management and creative direction
• Knowledge of digital marketing, including social media and email.
• Strong copywriting and editing skill
• Ability to manage multiple projects and meet deadlines
• Excellent communication and interpersonal skills.
• Knowledge of accessibility standards in marketing and communications
• Familiarity with fundraising campaigns and supporter engagement

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.