Buyer Relations Manager, Private Luxury Events

Private Luxury Events; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

London office with Borough Market view

8am-4pm Friday finish

23 days holiday + bank holidays

Private health insurance subsidy

Career development opportunities

Job summary

Private Luxury Events is seeking a Buyer Relations Manager in London (Borough, hybrid). You will recruit luxury travel buyers for TFest, Ultra, Amour, and Private Luxury, building strong relationships with senior professionals and guiding them through onboarding and post-event engagement.

The role emphasizes proactive outreach, CRM accuracy, and collaboration with internal teams to deliver high-quality buyer experiences across events.

Qualifications

• Experience in buyer relations, client relations, sales or business development.
• Proactive outreach and relationship-building with senior contacts.
• Strong communication skills for professional engagement with stakeholders.
• Excellent organisational skills to manage multiple campaigns and deadlines.
• Proficiency with CRM systems and Microsoft Office tools.

Responsibilities

• Research, identify and approach luxury travel buyers aligned with event objectives.
• Support buyer recruitment campaigns across TFest, Ultra, Amour and Private Luxury, converting prospects into attendees.
• Build and manage a pipeline of buyers with regular contact and follow-ups.
• Engage buyers via calls, emails, networking to demonstrate event value.
• Qualify buyers to ensure they meet relevant criteria.

Skills

Buyer relations

Relationship building

Communication

Organisational skills

Campaign management

CRM usage

Data tracking

Tools

Salesforce

Airtable

Job description

Buyer Relations Manager, Private Luxury Events

Borough, South London (SE1 1EP) – Hybrid

Private Luxury Events: Expect the Extraordinary

Private Luxury Events delivers world‑class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people.

Part of Worldwide Events Group

Private Luxury Events sits within Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection.

Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design, and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: M&I

M&I brings together high‑calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.

The Role

As Buyer Relations Manager, you'll play a key role in growing and engaging the buyer community across our Private Luxury Events portfolio, including TFest, Ultra, Amour and Private Luxury.

You'll proactively identify, approach and recruit high-quality luxury travel buyers, building relationships with senior industry professionals and encouraging their participation in our events. From initial outreach and qualification through to onboarding and post-event engagement, you'll help deliver a seamless buyer journey and ensure our events attract the right people.

This is a relationship-driven role that combines proactive outreach, organisation and commercial awareness. You'll need to be confident initiating conversations, building credibility with senior contacts and maintaining engagement across multiple events and deadlines.

You'll join a growing, international business where priorities and opportunities can evolve. We're looking for someone who takes initiative, adapts quickly and enjoys finding new ways to engage people, build relationships and contribute to the success of our events.

Responsibilities

Buyer Recruitment and Engagement

• Proactively research, identify and approach prospective luxury travel buyers who align with the objectives and audience of our events.
• Support buyer recruitment campaigns across TFest, Ultra, Amour and Private Luxury, converting prospects into confirmed attendees.
• Build and manage a pipeline of prospective buyers, maintaining regular contact and following up effectively to maximise recruitment and engagement.
• Engage buyers through calls, emails, networking and other relevant channels, communicating the value of attending our events.
• Qualify prospective buyers to ensure they meet the relevant event criteria and contribute to a high-quality buyer community.

Buyer Relationship Management

• Build and maintain strong relationships with existing and prospective buyers, delivering a professional and personalised experience throughout the event cycle.
• Manage buyer onboarding, registration communications and pre-event engagement, ensuring buyers are informed, prepared and supported.
• Maintain relationships following events, gathering feedback and encouraging ongoing engagement with our portfolio.
• Identify opportunities to strengthen buyer loyalty, improve engagement and support repeat attendance.

Event Coordination and Collaboration

• Work closely with internal teams to coordinate recruitment campaigns, manage buyer communications and deliver a consistent experience across events.
• Manage multiple priorities and deadlines across different event cycles, adapting your approach as requirements evolve.
• Maintain accurate buyer information, recruitment activity and relationship records in the relevant CRM systems.
• Track progress against agreed recruitment objectives and provide regular updates on activity, pipeline and buyer engagement.
• Contribute ideas and feedback to improve buyer recruitment, communication and retention processes.

You'll thrive in this Buyer Relations Manager role if you're proactive, organised and confident building relationships with people across the luxury travel and hospitality industries.

• Experience in buyer relations, client relations, sales, business development, customer engagement or a similar relationship-focused role.
• Confidence proactively approaching new contacts, building rapport and maintaining engagement through regular follow-up.
• Strong communication skills, with the ability to engage professionally with senior industry stakeholders across calls, emails, meetings and events.
• Excellent organisational skills, with the ability to manage multiple relationships, recruitment campaigns and deadlines simultaneously.
• A proactive, adaptable approach, with the confidence to take ownership, respond to changing priorities and work independently.
• Strong attention to detail and experience maintaining accurate records, tracking activity and following structured processes.
• Proficiency in CRM systems and Microsoft Office applications, with the ability to use data and activity tracking to manage relationships effectively.

Desirable Qualifications and Experience

• Experience within luxury travel, hospitality, tourism, events or other high‑end client‑facing environments.
• Experience recruiting attendees, members, clients or participants for events, hosted‑buyer programmes, industry communities or similar initiatives.
• Experience using Salesforce, Airtable or similar CRM and relationship management tools.
• Spanish, French or Arabic language skills, particularly where relevant to our international buyer communities.

We're interested in candidates who can demonstrate strong relationship‑building skills, a proactive approach to engagement and the ability to deliver an excellent experience, whether their background is in luxury travel, hospitality, events or a related sector.

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

• £35k base with OTE £58K.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!

Our Commitment to Diversity

Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.

Our Company Website

www.privateluxuryevents.com

Our Events Portfolio

www.wwideevents.com

www.amourforums.com

www.mi-forums.com

www.travel-fest.com