Business Development Manager - Buyer Relations

Mi Forums; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

28 days holiday

London office

Social events

Private health insurance

Employee Assistance Program

Maternity/Paternity leave

4 pm Friday finish

Job summary

Mi Forums in London is seeking a Business Development Manager – Buyer Relations to drive global buyer recruitment for our M&I events. You will lead high-volume outbound outreach, nurture relationships with C-level buyers, and hit monthly targets while traveling to key events as required.

This permanent full-time role reports to the Head of Buyer Relations in a fast-paced, growth-focused team. Hybrid working from our London office with regular international travel to Europe, the Americas and

Qualifications

• Proven sales experience with targets and revenue growth.
• Interest in global Meetings & Incentives with Americas knowledge.
• Energetic, commercially minded, fast-paced target environment.
• Strong strategic sales and negotiation skills.
• Confident in cold outreach and client meetings with a consultative approach.
• Network with C-level executives and manage pipelines efficiently.

Responsibilities

• Expand global buyer network by identifying new opportunities in MICE.
• Mentor junior team members and contribute to development.
• Reach and exceed monthly buyer recruitment targets.
• Manage recruitment process from prospecting to confirmed attendance.
• Nurture client relationships and understand their business needs.
• Monitor industry trends to advise on strategy.
• Attend events to strengthen relationships and assist onsite.

Skills

Sales experience

CRM proficiency

Negotiation skills

Cold outreach

Face-to-face presentations

Time management

Tools

CRM systems

Office 365

Job description

Business Development Manager – Buyer Relations
Borough, South London (SE1 1EP) - Hybrid

M&I

M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services. Our events take place across Europe, the Americas and the Middle East in some of the world's most extraordinary destinations.

Part of Worldwide Events Group

M&I is part of Worldwide Events Group, founded in 2007 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human-to-human connection.
Innovation drives our evolution. We’re embracing the role of agentic AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: Private Luxury Events

Alongside M&I, Private Luxury Events champions the ethos Expect the Extraordinary, delivering world-class experiences to the Luxury Travel community through Amour, Private Luxury, TFest and Ultra.

The Role

We’re recruiting for a Business Development Manager dedicated to the European market. This is a proactive sales role with a strong emphasis on new business development and with a focus on achieving monthly targets and driving strong performance.

You’ll be responsible for driving buyer recruitment for our world-class M&I events, hitting the ground running with high-volume outbound calls and strategic outreach. A strong sales background is essential.

As well as intensive telesales campaigns, this role involves regular international travel to our M&I events, attendance at industry trade shows, and the possibility of face-to-face sales trips as we evolve.

You’ll join our growing team of experienced, passionate people who have delivered hundreds of events worldwide and who bring creativity, precision and purpose to everything we do.

This is a Permanent (Full-Time) opportunity reporting to the Head of Buyer Relations.

Responsibilities

• Expand our global buyer network by identifying new opportunities in the MICE sector.
• Provide mentorship to junior team members and contribute to team development.
• Reach and exceed personal buyer recruitment targets every month.
• Manage the full recruitment process from prospecting to confirmed attendance of buyers.
• Nurture long‑lasting relationships with clients and develop a thorough understanding of their business.
• Keep up with industry trends to advise management on strategies and tactical development.
• Attending the events to further develop relationships with your clients and assist with onsite event management.

Due to the nature of our work, you may occasionally be required to work outside standard hours to support events or meet key deadlines

You’ll thrive in this Business Development Manager – Buyer Relations role if you bring:

• Proven sales experience with a track record of exceeding targets and driving revenue growth.
• An interest in the global meetings and incentives space with the ability to quickly build knowledge and credibility in the Americas market.
• Energetic, driven, and commercially minded, comfortable operating at pace in a target‑led sales environment.
• Strong strategic sales and negotiation skills.
• Confident in both cold outreach and face‑to‑face presentations, with a consultative approach to relationship‑building.
• Confidence in networking with C-level executives.
• Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Highly organised with strong time management and pipeline prioritisation skills.
• Ability to work independently and drive results with minimal supervision.
• Experience using a CRM and Office 365.

Desirable Qualifications and Experience

• Previous experience in events, hotels, DMCs, venues, or the wider MICE industry is an advantage, but not essential.

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.

Find Out More

Company: wwideevents.com | mi-forums.com
Brands: amourforums.com | privateluxuryevents.com | privateluxuryforums.com | privateluxuryevents.com/ultra | travel-fest.com