Business To Business Sales Manager - Digital

ScottishPower; Glasgow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading energy provider in Glasgow seeks a Digital Sales Manager to enhance digital acquisition strategies and manage campaigns. The role requires strong analytical skills, effective communication, and collaboration with stakeholders to drive sales growth. Competitive salary and significant benefits are included, alongside the opportunity to work within a sustainable energy environment.

Benefits

36 days annual leave

Healthcare options

Cycle to Work scheme

Technology vouchers

Life Assurance

Qualifications

• Proven experience in digital acquisition with operational focus.
• Strong collaborator with excellent communication skills.
• Familiarity with email marketing tools and best practices.

Responsibilities

• Support growth opportunities and oversee digital campaigns.
• Analyse customer behavior for strategy improvement.
• Communicate campaign progress and recommend upselling.

Skills

Digital acquisition

Stakeholder management

Analytical skills

Communication skills

SEO best practices

Project management

Tools

Google Analytics

SEO tools

Job description

PLEASE NOTE THIS ADVERT CLOSES THE DAY BEFORE ANY AUTOMATED DATE SHOWN - PLEASE REFER TO THE CLOSING DATE IN THE BODY OF THE ADVERT

Location Glasgow. G2 5AD

Salary from £44,695 + 10% bonus

Closing Date Friday 15th August

Purpose

We are seeking an experienced manager with a strategic mindset. As a digital specialist, you will play a crucial role in developing, executing, and optimising digital acquisition campaigns.

The key purpose of the role is to support the development of sales and quality strategy for the UK within the digital sales channel, to become a strategic enabler for growth and key contributor to the overall customer growth target.

What you'll be doing

Strategic Planning & Delivery:

• Support the sales development manager within the digital team to identify growth opportunities, and oversee the planning, execution, and optimisation of digital acquisition campaigns
• Collaborate with stakeholders to understand business objectives and design tailored digital sales strategies.
• Collaborate to create detailed campaign plans, timelines and budgets.

Performance Optimisation:

• Analyse market trends, customer behaviour, and industry best practices to feed into the sales development manager ensuring digital strategies are improving online presence and driving ROI.
• Data-driven optimisation: Identify opportunities and implement data-driven improvements for continual campaign optimisation.
• Liaise with 3rd parties to support an effective SEO & Content Optimisation delivery plan: Conducting keyword research, monitor rankings, and propose content improvements.
• Analytics & Reporting: Monitor and analyse key performance indicators (KPIs) for digital campaigns and platforms. Feeding into performance reports and creating actionable insights to drive growth.

Insight and analysis:

• Insight generation: Provide valuable insights and direction for optimising digital experiences using digital tools.
• Competitive Analysis: Conduct regular assessments of competitors' digital strategies to benchmark our performance and identify areas where we can gain a competitive advantage.
• Stay updated with Industry Trends: Keep abreast of the latest developments in digital marketing, ecommerce, and technology. Suggest and implement new tools, techniques, and strategies to maintain a competitive edge for our clients.

Relationship management:

• Communicate campaign progress, results, and future recommendations effectively.
• Proactively identify opportunities for upselling additional products and services.

Innovation & Continuous Improvement:

• Support the exploration and adoption of new digital tools and platforms.
• Feed in ideas to develop the ScottishPower digital journey and strategy

What you'll bring

• Understanding of the Energy Industry and specifically sales processes
• Influencing and relationship management skills given the dependency on internal resources and external third parties for success.
• The ability to understand complexity quickly and make decisions with confidence and clarity based on that understanding.
• An understanding of the Energy marketplace and its commercial value is preferred, but not essential
• Detailed understanding of the key components of customer value and how to leverage them accordingly
• Ability to prioritise work and deliver results whilst managing multiple stakeholders and competing demands within a rapidly changing environment
• Excellent communication, presentation and stakeholder management skills

Minimum Criteria

• Proven as a strong collaborator with excellent communication skills
• Proven experience in digital acquisition with a focus on operational delivery and sales growth.
• Demonstrated success in strategising and executing high-performing digital marketing campaigns including growth via affiliate or partner platforms.
• Proficiency in using tools such as Google Analytics, or other relevant platforms.
• Good understanding of SEO best practices and experience with content optimisation.
• Strong influencing and stakeholder management ability
• Highly Numerate and analytical with ability to understand financial models and manage budgets
• Familiarity with email marketing tools and best practices.
• Excellent analytical skills, with the ability to interpret data and recommend data-driven decisions.
• Strong project management and time management abilities, with a focus on meeting deadlines.

What's in it for you

As well as a competitive salary which is reviewed annually, you can also enjoy a number of other benefits. With our pension scheme, we'll double match your contribution up to a company contribution of 10%.

At ScottishPower, we believe it's the little things we do in life that make a big difference. From helping you look after your family's wellbeing, save for your future and take personal steps for climate action - our benefits are designed to help you do just that - so that you have everything you need to take care of your world - today and tomorrow. That's why our benefits include:

• 36 days annual leave
• Holiday Purchase - perfect your work/life balance with extra annual leave
• Share Schemes
• Payroll Giving and Charity Matched Funding
• Technology Vouchers - save more and spread the cost of your technology purchases
• Electric Vehicle Schemes - to help you transition to green/clean driving
• Cycle to Work scheme and Public Transport Season Ticket Loans
• Healthcare benefit options including: Dental Insurance, Private Medical Insurance, Health Cash Plan and annual Health Assessments
• Life Assurance (4x salary)
• Access to Savesmart financial wellbeing support
• Plus shopping, leisure, restaurant and gym discounts, and unique employee deals on travel insurance and more

Why ScottishPower

ScottishPower is part of the Iberdrola Group, one of the world's largest integrated utility companies and a world leader in wind energy. With a commitment to generate all of our energy from renewable resources and a drive to create the energy infrastructure of the future, we're at the forefront of the journey to Net Zero and investing over £6m every working day to make this happen. With diverse opportunities across our businesses and a commitment to invest in our own internal talent, ScottishPower can offer people real career opportunities that meet personal and professional goals, in a global organisation.

Inclusion, diversity, and a social purpose are at the heart of everything we do. Together with our values, they bring us together into a stronger, more sustainable business with direct links to the communities we serve. It takes all kinds of people to build a large-scale business like ours, so whatever your background, you'll fit right in.

ScottishPower is committed to providing reasonable support or adjustments in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions, or who are neurodivergent or require pregnancy-related support.