Business Systems Analyst Go-To-Market

JR United Kingdom; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Business Systems Analyst to enhance technology use in marketing and sales. This role involves optimizing Salesforce solutions to drive lead generation and integrate business processes, requiring 12-15 years of experience and strong skills in Salesforce platforms.

Benefits

Competitive salary and benefits package

Quarterly promotion cycles

Company-sponsored education and certifications

Flexible work hours

Employee engagement initiatives

Qualifications

• 12-15 years of experience required.
• Minimum 5+ years on Salesforce, specifically in Sales and Marketing Cloud.
• Strong understanding of marketing and sales processes expected.

Responsibilities

• Collaborate across teams to gather business requirements.
• Design Salesforce solutions to enhance lead generation.
• Implement AI-driven lead scoring models.

Skills

Salesforce configuration

Data-driven decision making

Problem-solving

Communication

Education

Salesforce certifications

Experience with Marketing Automation tools

Tools

Salesforce Marketing Cloud

Salesforce Sales Cloud

Tableau CRM

Marketing automation tools

Job description

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Business Systems Analyst Go-To-Market, london

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Client:

Persistent Systems

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

About Persistent:

We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 12 of the 30 most innovative global companies, 60% of the largest banks in the US and India, and numerous innovators across the healthcare ecosystem.

Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum by reporting $360.2M revenue in Q3 FY25, delivering 4.3% Q-o-Q and 19.9% Y-o-Y growth. Our 23,900+ global team members, located in 19 countries, have been instrumental in helping the market leaders transform their industries. We are also pleased to share that Persistent won in four categories at the prestigious 2024 ISG Star of Excellence Awards, including the Overall Award based on the voice of the customer. We were included in the Dow Jones Sustainability World Index, setting high standards in sustainability and corporate responsibility. We were awarded for our state-of-the-art learning and development initiatives at the 16th TISS LeapVault CLO Awards. In addition, we were cited as the fastest-growing IT services brand in the 2024 Brand Finance India 100 Report. Throughout our market-leading growth, we’ve maintained a strong employee satisfaction score of 8.2/10.

About Position:

Business Systems Analyst Go-To-Market

Location: London

Type- Full Time

Experience: 12 to 15 Years

Hybrid: 2 days’ work from office

We are seeking a dynamic Business Systems Analyst (BSA) to revolutionize how marketing and sales teams leverage technology to achieve their goals. As a key contributor to the Lead-to-Opportunity process, you will design innovative solutions in Salesforce Sales and Marketing Cloud to enhance lead generation, accelerate opportunity creation, and deliver data-driven insights, enabling a high-performing marketing and sales ecosystem. Additionally, you will collaborate with cross-functional teams to integrate Quote-to-Cash (QTC) processes, ensuring efficiency and scalability for global operations.

Responsibilities:

• Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
• Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes.
• Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements.
• Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools.
• Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience.
• Translate business needs into scalable Salesforce solutions aligned with industry best practices.
• Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment.
• Partner with the marketing team to design, execute, and optimize campaigns.
• Use A/B testing and multivariate analysis to improve campaign performance.
• Recommend changes to targeting, creative, and channel strategies based on data.
• Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing.
• Implement AI-driven lead scoring models to prioritize high-value prospects.
• Collaborate on marketing automation tool integrations (e.g., Marketing Cloud, Pardot, HubSpot, Marketo).
• Work closely with marketing, sales, and product teams to align business objectives.
• Translate business goals into actionable data requirements and insights.
• Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency.
• Design and develop comprehensive Salesforce solutions that address complex business challenges
• Manage end-to-end Salesforce configuration, customization, and integration projects

Qualifications:

• Previous experience on the Salesforce platform
• Minimum 5+ years of experience in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
• Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management, Lead management, account management, opportunity management, Territory Management, Quote & Forecasting, etc.
• Strong understanding and hands-on experience with Salesforce configuration, Flows, validation rules, etc.
• Strong Knowledge of Einstein, Prompt Builder, and Agentforce
• Excellent problem-solving skills. Proven ability to achieve challenging goals and objectives
• Strong communication skills - verbal, written, and listening
• Fair, objective, and data-driven in decision making
• Experience with Salesforce managed packages

Preferred Skills:

• Salesforce certifications (e.g., Platform App Builder, Marketing Cloud Specialist, CPQ Specialist).
• Familiarity with Tableau CRM, AI-driven marketing tools, and Agile methodologies.
• Strong functional knowledge of CLM (Contract Lifecycle Management), asset-based ordering, and global customer management.
• Competitive salary and benefits package.
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications.
• Opportunity to work with cutting-edge technologies.
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards.
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents.

Our company fosters a values-driven and people-centric work environment that enables our employees to:

• Grow both professionally and personally.
• Change the world in powerful, positive ways, using the latest technologies.
• Work on collaborative innovation, with diversity and work-life wellbeing at the core.
• Have access to global opportunities to work and learn with the industry’s best talents.

Let’s unleash your full potential at Persistent - persistent.com/careers