Business Systems Analyst

JR United Kingdom; Woking; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading digital engineering firm seeks a Business Systems Analyst to transform marketing and sales effectiveness. This permanent role involves leveraging Salesforce solutions for lead management and collaborating with cross-functional teams to ensure seamless workflows and superior insights.

Qualifications

• Minimum 5+ years of experience with Salesforce platform.
• Strong knowledge in Sales and Marketing Cloud.
• Experience with marketing automation tools like HubSpot or Marketo.

Responsibilities

• Collaborate with teams to gather business requirements.
• Design Salesforce solutions for lead management and efficiency.
• Analyze and optimize marketing workflows.

Skills

Problem-solving

Communication

Project Management

Job description

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We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 14 of the 30 most innovative US companies, 80% of the largest banks in the US and India, and numerous innovators across the healthcare ecosystem.

Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum by reporting $300.6M revenue in Q3FY24, delivering 13.7% Y-o-Y growth. Our 23,000+ global team members, located in 21 countries, have been instrumental in helping the market leaders transform their industries. We’re also pleased to share that Persistent has been recognized as the “Most Promising Company” of the Year at the 2023 CNBC-TV18 India Business Leader Awards and named a Leader in Everest Group’s Talent Readiness for Next-Generation IT Services PEAK Matrix 2023. We also won four 2023 ISG Star of Excellence Awards, reflecting the highest standard of customer service excellence. Throughout this market-leading growth, we’ve maintained strong employee satisfaction - over 94% of our employees approve of the CEO, and 89% would recommend working at Persistent to a friend.

About Position and details:

• Role: Business Systems Analyst
• Location: London
• Hybrid: Once in a week
• Job Type: Permanent role
• Experience: 7 to 10years

We are seeking a dynamic Business Systems Analyst (BSA) to revolutionize how marketing and sales teams leverage technology to achieve their goals. As a key contributor to the Lead-to-Opportunity process, you will design innovative solutions in Salesforce Sales and Marketing Cloud to enhance lead generation, accelerate opportunity creation, and deliver data-driven insights, enabling a high-performing marketing and sales ecosystem. Additionally, you will collaborate with cross-functional teams to integrate Quote-to-Cash (QTC) processes, ensuring efficiency and scalability for global operations.

Responsibilities:

• Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
• Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes.
• Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements.
• Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools.
• Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience.
• Translate business needs into scalable Salesforce solutions aligned with industry best practices.
• Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment.
• Partner with the marketing team to design, execute, and optimize campaigns.
• Use A/B testing and multivariate analysis to improve campaign performance.
• Recommend changes to targeting, creative, and channel strategies based on data.
• Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing.
• Implement AI-driven lead scoring models to prioritize high-value prospects.
• Collaborate on marketing automation tool integrations (e.g., Marketing Cloud, Pardot, HubSpot, Marketo).
• Work closely with marketing, sales, and product teams to align business objectives.
• Translate business goals into actionable data requirements and insights.
• Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency.
• Design and develop comprehensive Salesforce solutions that address complex business challenges
• Manage end-to-end Salesforce configuration, customization, and integration projects

Qualifications:

• Previous experience on the Salesforce platform
• Minimum 5+ years of experience in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
• Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management, Lead management, account management, opportunity management, Territory Management, Quote & Forecasting, etc..
• Strong understanding and hands-on experience with Salesforce configuration, Flows, validation rules, etc..
• Strong Knowledge of Einstein, Prompt Builder, and Agentforce
• Excellent problem-solving skills. Proven ability to achieve challenging goals and objectives
• Strong communication skills - verbal, written, and listening
• Fair, objective, and data-driven in decision making
• Experience with Salesforce managed packages

Our company fosters a values-driven and people-centric work environment that enables our employees to:

Let’s unleash your full potential at Persistent

“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”