Business Insights, Analytics and Market Research Manager

TN United Kingdom; Uxbridge; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Business Insights, Analytics and Market Research Manager to drive data-driven decisions and enhance patient care. In this hybrid role, you will lead market research initiatives, develop insightful dashboards, and collaborate with stakeholders to optimize performance metrics. Your expertise in data management and analytics will be pivotal in shaping commercial strategies and improving customer engagement. Join a mission-driven organization that values innovation and compassion, and make a meaningful impact in the healthcare sector.

Qualifications

• Substantial experience in market research and data management.
• Experience with NHS and commercial datasets is essential.

Responsibilities

• Lead analytical activities supporting commercial priorities and KPI tracking.
• Develop dashboards for KPI and ROI analysis.

Skills

Market Research

Data Management

Analytical Skills

Customer Engagement

KPI Tracking

Excel Proficiency

Education

ABPI Qualification

Bachelor's Degree in Business or Related Field

Tools

IQVIA

Qlik

Job description

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Business Insights, Analytics and Market Research Manager, Uxbridge

Location: Uxbridge, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: d423dc3fcec4

Job Views: 9

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Passion for Innovation. Compassion for Patients.

With over 120 years of experience and more than 17,000 employees in over 20 countries, Daiichi Sankyo is dedicated to discovering, developing, and delivering new standards of care that enrich the quality of life around the world.

In Europe, we focus on two areas: The goal of our Specialty Business is to protect people from cardiovascular disease, the leading cause of death in Europe, and help patients who suffer from it to enjoy every precious moment of life. In Oncology, we strive to become a global pharma innovator with a competitive advantage, creating novel therapies for people with cancer.

Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries and Canada.

Purpose:

To provide leaders and Account Teams with relevant information, analysis, and insight to enable an optimal diagnosis of the situation in each account, recommending appropriate action, monitoring account plans over time, tracking performance, and forecasting return on investment (i.e., sales and activity).

Responsible for the development and maintenance of the data model for DSUK, combining data from different sources (IQVIA, CRM, other market data, etc.) to drive commercial decision-making.

Location:

Hybrid (a minimum of 2 days per week in Head office) with occasional travel within the UK and Europe.

Accountabilities / Measures:

• Lead and maintain effective management information systems and associated reports to monitor market dynamics, track ROI, meet performance objectives, and track performance across DSUK.
• Develop and maintain a clear understanding of DSUK objectives, programs, and KPIs.
• Lead analytical activities supporting commercial priorities such as KPI tracking, management reports, KAM analysis, forecasting, market research, digital analysis, etc.
• Work with stakeholders to monitor, measure, and drive performance against metrics, flagging risks and concerns.
• Develop and maintain dashboards focusing on KPIs and ROI analysis.
• Drive customer analytics to enhance insights and identify changes across key accounts.
• Select and manage relationships with software providers, negotiating costs and service levels.
• Maximize automation of management reporting to focus efforts on interpretation and action.
• Develop methodologies with stakeholders to track ROI of investments in marketing and account projects.
• Liaise with European stakeholders to agree on performance metrics and deliver reports regularly.

Data and Analytics:

Develop expertise in interpreting all data sets, converting data into reports, dashboards, and customer engagement tools. Maintain relationships with data providers, leverage NHS and commercial data, and develop tools for customer engagement. Provide analytics to support account projects and customer engagement.

Decision-Making Models:

Develop models for effective decision-making, maintain expertise in data systems, understand brand plans and NHS structure, and utilize business tools to extract and merge data. Understand UK and European business planning processes.

Market Research:

Conduct ongoing qualitative and quantitative market research to gather customer insights and support campaigns, collaborating with European teams for UK-specific research.

Field Support and Incentives:

Manage field activities, support team motivation, develop customer targeting strategies, and oversee incentive programs to ensure alignment with business objectives.

Professional Knowledge:

• Substantial experience in a similar role, including market research and data management.
• Experience working with NHS and commercial datasets.
• Proficiency in Excel, data systems (IQVIA, Qlik), and understanding of UK healthcare market.
• ABPI qualification and full driving license.

Why work with us?

Join Daiichi Sankyo to make a difference in patients' lives, foster a culture of respect, learning, inclusion, and diversity. Grow your career, contribute ideas, and be part of a mission-driven organization.