Business Development Representative (EMEA) London, United Kingdom

Incode; Greater London; Hybrid; GBP 42,000 - 68,000; Full time

Job summary

Incode is seeking a Business Development Representative (EMEA) to drive outbound prospecting and pipeline growth from our London office. This hybrid role requires proactive engagement with enterprise prospects, strong cold calling, and strategic outreach through multiple channels.

You will partner with Account Executives to qualify opportunities, leverage CRM tools, and participate in industry events to expand Incode’s enterprise footprint across fintech, identity, and cybersecurity verticals.

Qualifications

• 3+ years in a BDR/SDR or outbound sales role.
• Proven ability to generate pipeline via outbound prospecting and cold calling.
• Experience using CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft, LinkedIn Sales Navigator).
• Familiarity with AI tools and a willingness to incorporate them into daily workflows.
• Experience in B2B SaaS, fintech, identity, cybersecurity or related tech industries is preferred.

Responsibilities

• Outbound prospecting to generate qualified opportunities through cold calling, email outreach, LinkedIn engagement, and other channels.
• Conduct high-volume outbound calling and engage prospects in live conversations.
• Research and prioritize high-potential target accounts and tailor outreach strategies.
• Qualify opportunities through discovery conversations and collaboration with the sales team.
• Maintain accurate CRM records and progression of the pipeline.
• Leverage AI tools to improve prospecting efficiency, research, and personalization.
• Represent Incode at industry events, conferences, and networking opportunities.
• Collaborate with Account Executives and Sales Leadership to execute account strategies.

Skills

Cold calling

Hunter mentality

Executive presence

Networking

AI tools

Tools

Salesforce

HubSpot

Outreach

Salesloft

LinkedIn Sales Navigator

Job description

Business Development Representative (EMEA)

London, United Kingdom

POWER A WORLD OF TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust.

Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

About Incode

Incode is a Series B unicorn rewriting how the world proves identity. Our AI-powered platform lets leading banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers such as Citi, AirBnB, Block, Chime, Sixt, and TikTok rely on Incode to power their identity verification and security. Recently named a leader in the Gartner® Magic Quadrant™ for Identity Verification, we’re scaling fast - and we’re looking for a Business Development Representative (BDR) to fuel our next stage of hypergrowth.

The Impact You’ll Make

As a Business Development Representative at Incode, you’ll be responsible for creating new business opportunities by engaging prospective customers across multiple channels. You will be one of the first points of contact between Incode and potential clients, helping introduce our identity and fraud prevention solutions to key decision-makers across enterprise organizations.

Success in this role requires a proactive outbound mindset, strong communication skills, and the ability to consistently generate pipeline through cold calling, email outreach, networking, and strategic prospecting. Your work will directly contribute to pipeline growth, revenue generation, and Incode’s continued expansion across key markets.

Location & Work Setup

This is a hybrid role based in our London office, with team members expected to work on-site two days per week (Wednesday and Thursday).

What You’ll Own & Drive

• Outbound Prospecting - Generate qualified opportunities through cold calling, email outreach, LinkedIn engagement, and other prospecting channels.
• Cold Calling Excellence - Consistently execute high-volume outbound calling activities and confidently engage prospective customers in live conversations.
• Account Research & Prioritization - Identify high-potential target accounts and develop thoughtful outreach strategies tailored to key stakeholders.
• Discovery & Qualification - Conduct initial conversations to understand business challenges, assess fit, and qualify opportunities for the sales team.
• Pipeline Generation - Create and nurture opportunities that contribute directly to sales pipeline and revenue targets.
• AI-Enabled Prospecting - Leverage AI tools and emerging technologies to improve prospecting efficiency, research, personalization, and productivity.
• Event & Networking Engagement - Represent Incode at industry events, conferences, dinners, and networking opportunities to identify and develop new business relationships.
• CRM Excellence - Maintain accurate records of prospect interactions, activities, and pipeline progression.
• Sales Partnership - Collaborate closely with Account Executives and Sales Leadership to execute account strategies and maximize opportunity creation.

The Qualities That Set You Apart

• Cold Calling Confidence - You enjoy picking up the phone and understand that meaningful conversations are the foundation of successful outbound sales.
• Hunter Mentality - You are proactive, resilient, and motivated by creating opportunities rather than waiting for them to come to you.
• AI-Forward Mindset - You actively embrace AI tools and continuously look for ways to improve productivity, research, and outreach effectiveness.
• Executive Presence - You communicate clearly, confidently, and professionally when engaging with senior stakeholders.
• Curious & Strategic - You combine high activity levels with thoughtful account research and personalized outreach.
• Networking & Relationship Building - You are energized by meeting new people and comfortable representing the company at conferences, customer events, and industry gatherings.
• Process-Driven Operator - You manage activity, pipeline, and follow-up with strong organization and attention to detail.
• Collaborative Partner - You work effectively across Sales, Marketing, and Customer Success teams to achieve shared goals.

Your Background

• 3+ years of experience in a BDR, SDR, or outbound sales role.
• Demonstrated success generating pipeline through outbound prospecting and cold calling.
• Strong verbal and written communication skills, with the ability to engage prospects confidently over the phone.
• Experience using CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft, LinkedIn Sales Navigator).
• Familiarity with AI tools and a willingness to incorporate them into daily workflows.
• Comfortable attending industry events, conferences, and networking opportunities as part of pipeline generation efforts.
• Experience in B2B SaaS, fintech, identity, cybersecurity, or related technology industries is preferred.

Why Incode?

Mission with Meaning - Shape how billions of people prove identity - safely, simply, and ethically.

• Rocket-Ship Growth - Join at an inflection point where your strategies will compound in value for years.
• Elite Team & Backing - Work a truly global with top engineers, designers, and investors who share your ambition to dominate a category.
• Ownership & Autonomy - Operate like a founder with the resources of a unicorn.

Global Impact - Every program you launch will reverberate across industries and continents.

Ready to ignite the future of trust?

Lead the narrative. Empower the field. Join Incode and turn innovation into unstoppable market momentum.

Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse, and global team, and we are always looking for talented and passionate individuals from all backgrounds and walks of life. As part of our commitment to inclusion, we ensure that reasonable accommodations are available throughout the hiring process. If you require any accommodation due to a disability or specific need, please let our Talent Acquisition team know—we’ll do our best to support you.

We will only use your personal information concerning Incode’s application, recruitment, and hiring processes.