Business Development Representative, EMEA

Xero; Milton Keynes; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading SaaS company in Milton Keynes is seeking a Business Development Representative (BDR) to generate demand for their solutions. The role involves outbound calling, qualifying leads, and collaborating with the sales team. Ideal candidates will have experience in lead generation and familiarity with CRM systems like Salesforce. This is an excellent opportunity to join a dynamic team in a fast-paced environment.

Qualifications

• Experience in a SaaS company preferred.
• Familiarity with CRM systems, especially Salesforce.
• Experience generating business leads through multiple channels.

Responsibilities

• Generate demand for our platform solutions and execute marketing plans.
• Make outbound calls to prospective accountants and bookkeepers.
• Qualify leads and route to the appropriate sales representative.

Skills

Lead generation

CRM systems (Salesforce)

Outbound calling

Analytical skills

Channel strategy development

Job description

How you’ll make an impact

As a Business Development Representative (BDR) at Xero, you will be responsible for generating demand for our platform and solutions in a defined territory or market segment. You will work to generate prospects and qualify leads that translate to revenue opportunities for our Account Executive team.

You will act as a thought leader in your defined territory, representing Xero at our own and partner events, and establish a credible profile in the industry to attract high value partners to our business, and grow our market share.

What you’ll do

• Plan and execute on generating demand for our platform solutions. This may include marketing, events, targeted use of prospecting lists etc.
• Make outbound calls to prospective accountants and bookkeepers, or subsidiaries in Enterprise networks and agreements, in order to generate qualified opportunities for the Account Executive team.
• Use a variety of channels to reach prospects including phone, email, and social media.
• Qualify leads and routing to the appropriate sales representative.
• Conduct research on potential partners and identify key decision-makers within the organisation.
• Maintain accurate records of all prospecting activities and track progress in our CRM.
• Collaborate with the sales team to develop and refine the lead generation strategy.

Success looks like

• High productivity levels, regularly achieving or exceeding monthly and quarterly quotas, demonstrating effectiveness in creating demand and contributing to team success
• Excellent call quality and handover to the Account Executive team
• Up to date records of all prospecting activities in CRM enabling better tracking and analysis efforts
• High delivery of new active or potential partners to sales representatives

What you’ll bring with you

• Prior experience in a SaaS company preferred but not required.
• Familiarity with CRM systems - Salesforce
• Demonstrated experience in generating business leads through multiple channels
• Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services.
• Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation
• Ability to anticipate stakeholder needs, risks and dependencies while problem solving for solutions