Business Development & Marketing Manager

Overview / About us

We’re The Leith Agency - Scotland’s leading creative agency. We’re a bunch of creative minded, content-loving people. We have offices in Edinburgh and Manchester. Established in 1984 on the docks of Edinburgh, Leith has come a long way from its ad agency roots, the business now delivers its trademark bold ideas through advertising and design, digital, experiences, social and health. For this role your focus will be Advertising, Social and Design working with a bunch of incredible clients, including Network Rail, Glen’s Vodka, ScotRail, National Trust for Scotland and East Midlands Railway to name but a few.Leith is part of Lumanity, a global 1200 strong consultancy group that delivers its services from an office network in the UK, Europe, USA, and Asia, with hub offices in New York, Boston, Philadelphia, London, Edinburgh, and Utrecht.

Responsibilities / Position overview

We're on the hunt for a dynamic Business Development and Marketing Trailblazer ready to shake things up and amplify our market reach. This isn't a role for the faint-hearted. You'll be at the forefront, spearheading bold business development initiatives and crafting killer marketing campaigns that grab attention and drive serious growth.

If you're a strategic thinker with the guts to challenge the status quo, exceptional communication skills, and a proven knack for turning opportunities into tangible wins, then strap in.

Key responsibilities include:

• Business Development
  • Identify and research potential new markets, clients, and partnership opportunities.
  • Develop and implement strategic business development plans to achieve organizational growth objectives.
  • Build and maintain strong relationships with key stakeholders, including prospective clients, partners, and industry influencers.
  • Network actively at industry events, conferences, and through professional connections to generate leads and build brand awareness.
  • Prepare and deliver compelling presentations, proposals, and pitches to prospective clients.
  • Track and report on business development activities, providing regular updates on progress against targets.
  • Collaborate closely with internal teams (e.g., sales, operations, product development) to ensure seamless client onboarding and service delivery.
• Marketing:
  • Develop and execute comprehensive marketing strategies and campaigns across various channels (e.g., digital marketing, content marketing, social media, email marketing, public relations).
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Oversee the creation of engaging and effective marketing materials, including website content, whitepapers, and social media posts.
  • Manage and optimize the company's online presence, including website, social media platforms, and SEO/SEM activities.
  • Plan and execute marketing events, webinars, and workshops to generate leads and enhance brand visibility.
  • Track and analyse marketing campaign performance, providing regular reports on key metrics and ROI.
  • Ensure brand consistency across all marketing and communication efforts.

Qualifications

• Proven track record of at least 4 years of experience in business development and / or marketing roles
• Strong understanding of sales processes, marketing principles, and digital marketing strategies.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to think strategically, analyse market trends, and develop innovative solutions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Demonstrable success in achieving revenue targets and building strong client relationships is highly desirable.
• Previous experience in a creative agency is highly desirable.

Who You Are

• A relentless drive to overachieve: We're not looking for passengers; we need someone who wakes up thinking about results and isn't afraid to push boundaries to get them.
• A strategic brain wired for solutions: You don't just see problems; you dissect them, devise ingenious solutions, and make decisions with conviction.
• A natural leader, whether solo or steering the ship: You're self-driven and can take the reins, but you also know how to rally a team and inspire them to conquer.
• An agile force in a dynamic arena: Fast-paced? Bring it on. You thrive in the flux, adapt on the fly, and bounce back stronger from any challenge.
• An unshakeable work ethic fuelled by a hunger for growth: You're not clocking in; you're invested in our success and driven by a genuine passion to see our business flourish.
• A commercially sharp mind that sees the bigger picture: You instinctively grasp what makes our clients tick and how to align that with our own ambitions for growth and profitability.
• A cool head in the heat of the chase: Even when juggling multiple high-stakes bids, you remain composed, focused, and committed to delivering excellence, every time.
• A contagiously enthusiastic team player with ambition that knows no ceiling: Your energy is infectious, your drive is limitless, and your competitive fire transforms "maybe" into a resounding "we can" when it comes to landing new business.

Benefits

What’s in it for you?

• You’ll get to work at an award-winning agency with smart people who have a huge variety of skills
• Hybrid and flexible working as well as a nice, airy, cushy office right on The Shore of Leith
• An electric car and cycle to work scheme to save you cash for saving the planet
• Regular company-wide learning sessions and a suite of training courses through our parent company
• Vitality Private Health Insurance
• Annual discretionary bonus
• Generous annual leave entitlement
• Enhanced maternity/paternity leave and shared parental leave
• Pension plan with employer contributions and much more