Business Development Manager (Venue Sales)

Aston Villa Football Club; Tamworth; On-site; GBP 36,000 - 44,000; Full time

Job summary

Aston Villa Football Club is seeking a Business Development Manager to grow its matchday hospitality business from Villa Park. You will lead outbound sales, build a robust pipeline, and promote premium experiences to Birmingham-area businesses.

Key duties include driving lead generation, expanding GA+ products and networking initiatives, and managing CRM records to maximise commercial events and partnerships. This role requires flexibility for match days and weekends.

Qualifications

• Proven business development or sales experience in a target-driven environment.
• Strong track record of generating leads and winning new business.
• Organised approach to managing a pipeline and CRM records.

Responsibilities

• Own outbound business development and lead generation.
• Build a strong pipeline and promote matchday hospitality and premium experiences.
• Engage businesses across Birmingham and surrounding area with Villa Park offerings.

Skills

Lead generation

Sales experience

Networking

CRM management

Pipeline management

Job description

Aston Villa is looking for a Business Development Manager to help grow its matchday hospitality business.

The Role

The Venue Sales and Commercial Development department sells all matchday hospitality and premium experiences at Villa Park, which now offers more than 15 areas and around 5,000 hospitality covers.

You will own outbound business development and lead generation, building a strong pipeline and promoting matchday hospitality, GA+ products, premium experiences, VillaWorks networking initiatives and commercial events to businesses across Birmingham and the surrounding area.

About You

• Proven business development or sales experience in a target-driven environment
• A strong record of generating leads and winning new business
• Resilience, self-motivation and strong communication and networking skills
• An organised approach to managing a pipeline and CRM records
• Flexibility to work match days, evenings and weekends
• A driving licence

Key Details

• Location: Bodymoor Heath Training Ground
• Contract: Full-time (35 hours per week), permanent
• Salary: Up to £40,000 depending on experience
• Closing date: 22 November 2026