Business Development Manager Public Sector IT Transformation

Applause IT Recruitment Ltd; Birmingham; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading IT recruitment firm is seeking a Business Development Manager in Birmingham to drive new business in the public sector. This remote-first role offers flexibility and requires experience in public sector frameworks and new business sales. The candidate will manage a pipeline, engage decision-makers, and execute marketing initiatives. A competitive salary of £50-75K is offered, along with benefits including private medical insurance and career development opportunities.

Benefits

25 days holiday

Private medical insurance

Health & wellbeing programme

Qualifications

• Proven success in new business sales, ideally within IT or cloud.
• Strong knowledge of public sector frameworks.
• Excellent bid writing skills for persuasive proposals.

Responsibilities

• Generate new business within the public sector across targeted accounts.
• Own a rolling list of 100 named target accounts.
• Lead sales activities using HubSpot.

Skills

New business sales

Public sector frameworks knowledge

Sales Navigator proficiency

Bid writing skills

Organisational skills

Tools

HubSpot

Cognism

Job description

Business Development Manager - IT Managed Services and Solutions, Cloud, SaaS, Public Sector

Reports to Birmingham Office. Remote plus anchor days. To suit candidate living in England with good motorway access. No visa holders please. Must have ILR or be UK or European Citizen with at least part settled status.

Circa 50-75K depending on experience + Car + Uncapped Comm + Package

Job Description

Applause IT are working with a large well established IT Technology client with a wide product portfolio, looking for a driven and results-oriented Business Development Manager to join a fast-growing Public Sector sales team at one of the UK's leading managed service providers. This role is net new business focused, making it perfect for a motivated sales professional with a background in technology solutions and a deep understanding of public sector procurement frameworks.

This is a remote-first role, giving you the flexibility to work from home while being supported by a collaborative, high-performing team. You'll take full ownership of identifying and closing new opportunities, managing your own pipeline, and shaping go-to-market strategies across a defined product and vertical focus.

Key Responsibilities:

• Generate new business within the public sector across targeted accounts.
• Develop and manage a 30-60-90 day success plan to drive your pipeline growth.
• Own a rolling list of 100 named target accounts in your vertical and product focus.
• Lead sales activities using HubSpot including pipeline forecasting, campaign execution, and CRM admin.
• Work with internal teams to co-create joint campaigns and go-to-market strategies.
• Design and deliver marketing-led initiatives such as webinars, roundtables, and industry events.
• Build early-stage opportunities by engaging decision-makers and aligning solutions with key sector needs.
• Navigate public sector frameworks and governance, clearly positioning service differentiators.
• Become a subject matter expert in a chosen specialism (e.g. Cybersecurity, Cloud, Unified Comms etc).

What We're Looking For (in multiple hires) :

• Proven success in new business sales, ideally within the IT, cloud, comms, or cybersecurity space.
• Strong knowledge of public sector frameworks (e.g. RM6116 NS3, RM6100 TS3, YPO, G-Cloud).
• Proficiency with tools like Sales Navigator, Cognism, and HubSpot.
• Experience creating and executing marketing campaigns and events aligned to technology offerings.
• Excellent bid writing skills, able to create persuasive proposals independently.
• Strong organisational skills with the ability to manage complex sales cycles.
• Specialism in winning new business from any and all of these areas: Education, NHS, Central Governement, Police, Blue Light, Local Government.

What's On Offer:

• Remote-first working with flexible hybrid options.
• 25 days holiday, increasing annually to 28 days.
• Private medical insurance, discounted health plans, and virtual GP access.
• Comprehensive health & wellbeing programme, supported by a dedicated internal wellbeing team.
• Eye care support and an employee assistance programme.
• A progressive, high-performance culture that supports career development.

If you're a strategic thinker with a passion for creating new business opportunities and building long-term client relationships in the public sector, we'd love to hear from you.

Apply now to take the next step in your career with one of the UK's largest managed service providers.