Business Development Manager - Product Identification - North,UK

Brady Europe, Middle-East & Africa; Banbury; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading company in Product Identification is seeking a Business Development Manager to drive market growth and strategy. The role requires a strategic mindset, proven success in sales, and strong interpersonal skills. Ideal candidates will lead initiatives to penetrate defined markets and achieve business targets while fostering relationships with clients and partners.

Benefits

Commission Scheme

Life Assurance

Critical Illness Cover

Health Cash Plan

Cycle to Work Scheme

Training and development opportunities

23 days annual leave rising to 26 with service

Holiday Purchasing (up to 37.5 hours per year)

Qualifications

• Proven track record of success in business development within Product Identification Manufacturing.
• Full UK Driving licence with flexibility to travel.

Responsibilities

• Identify and map potential markets, analyze market data.
• Build trust and negotiate deals with clients.
• Collaborate with teams for target achievement.

Skills

Business Development

Sales

Market Research

Negotiation

Interpersonal Skills

Communication

Presentation Skills

Education

Degree in a related field or qualified by experience

Certification in sales or business development

Job description

Business Development Manager - Product Identification - North,UK

Business Development Manager - Product Identification - North,UK

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We are looking for a results-driven and strategic Business Development Manager to lead the identification, mapping, and penetration of Product Identification Manufacturing. The ideal candidate will have previous experience within Product Identification Manufacturing and the ability to develop strategies and actionable plans to approach these markets and achieve pre-defined business targets. This role requires a blend of market research, strategic thinking, and hands-on execution to drive growth. This position offers a unique opportunity to play a pivotal role in shaping the company’s growth trajectory.

If you have a positive can-do attitude and a strategic mindset with the ability to delight our customers coupled with a proven track record of sales and business development success then this role could be perfect for you.

Responsibilities:

Market Research and Mapping:

• Identify and map potential markets within the defined scope, including their size, trends, competitors and customer needs.
• Analyse market data to assess opportunities, risks, and potential barriers to entry.
• Create detailed market profiles and segmentation for targeted lead generation and business development initiatives.
• Define the ‘go to market’ model per vertical/sub-vertical and work alongside the Channel Development Manager where required
• Identify key market drivers, growth levers, and areas for differentiation within Product Identification Manufacturing
• Align market strategies with the company’s overall business goals and objectives
• Create actionable plans to execute market entry or expansion strategies, including setting timelines.
• Establish and maintain strong relationships with existing and potential distributors and end users.
• Prepare commercial quotations and respond to tender requests
• Develop and oversee sales pipelines, partnerships, and strategic alliances.
• Schedule client visits and product demonstrations;
• Create selling KPI’s, measure and report
• Ensure CRM system Salesforce is kept up to date

Target Achievement:

• Define clear business targets for each market.
• Collaborate with internal teams, including marketing and product management to support target achievement.
• Ensure timely reporting on market performance, business outcomes, and key learnings.

Relationship Building:

• Build up trust and credibility in new and existing markets.
• Negotiate and close deals, ensuring long-term partnerships and customer satisfaction.
• Leverage solutions (scalable opportunities) across new and existing accounts
• Maintaining high level, executive contact with accounts, focusing on the establishment, maintenance and retention of strategic relationships
• Continuously monitor the effectiveness of strategies and action plans, adjusting them to optimise results and provide innovative solutions to meet customer needs.
• Stay informed about industry trends and competitor activities to maintain a competitive edge.

Required skills:

• Proven track record of success in business development, sales or related field within Product Identification Manufacturing
• Strong communication, negotiation and interpersonal skills
• Ability to work independently and as part of a team in a faced paced environment
• Strong presentation and public speaking skills
• Understanding of financial principles including pricing strategies, budgeting and forecasting.
• Full UK Driving licence, with flexibility to travel for the role

Preferred Qualifications:

• Certification in sales or business development
• Degree educated in a related field or qualified by experience

About us:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, AIDC (automatic identification & data capture), printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin employing approximately 5,700 people in its worldwide businesses. Brady's fiscal 2022 sales were approximately $1.30 billion.

We offer:

• Comission Scheme
• Life Assurance
• Critical Illness Cover
• Health Cash Plan
• Cycle to Work Scheme
• Training and development opportunities
• 23 days annual leave rising to 26 with service
• Holiday Purchasing (up to 37.5 hours per year)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Printing Services

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