Business Development Manager – On Trade

White Recruitment; Salford; On-site; GBP 35,000 - 40,000; Full time

Job summary

A multinational food and drink company is seeking a Business Development Manager in Salford. The role requires a strong sales background with On Trade experience. You will focus on profitability in the North West region, increasing trading accounts and retaining existing customers. The package includes a salary between £35K – £40K, alongside benefits and commission scheme.

Benefits

Car benefit

Commission scheme

Full benefits details available on application

Qualifications

• Proven track record in sales – field based.
• Experience in the On Trade market is essential.
• Background in hospitality/pubs is a plus.

Responsibilities

• Deliver profitability for the designated region.
• Increase the number of trading accounts.
• Retain existing customers and grow spend per account.

Skills

Sales experience

On Trade experience

Communication skills

Relationship-building skills

Knowledge of the drinks industry

Job description

Business Development Manager – On Trade, Salford

Client: White Recruitment

Location: Salford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: b3a5eb961e97

Job Views: 9

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

Business Development Manager required by a multinational, award-winning Food and Drink company.

A Drinks / Hospitality background is essential for this position.

Experience with On Trade is essential!

The Package:

• £35K – £40K
• Full Benefits details available on application
• Car benefit
• Commission scheme

The Role:

To deliver profitability for the designated region – Manchester / North West.

To increase the number of trading accounts offering great value in the region by exceeding a pre-agreed new business target.

To retain the existing customer base and grow the spend per account through category up selling – offering great value. To represent the company to the market and vice versa.

The Requirements:

Proven track record in sales – field based.

On Trade experience.

Excellent communication and relationship-building skills.

Good knowledge of the drinks industry, products, and the on-trade market.

Experience in hospitality/pubs is considered, especially for those with a desire and appetite for sales.