Business Development Manager – Media Division, Europe

NielsenIQ; London; Hybrid; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a Business Development Manager for its Media Division. This role involves leading complex sales engagements and developing strategies to drive revenue growth in the Media & AdTech vertical. You will work collaboratively with a dynamic team, leveraging your sales expertise to build meaningful client relationships and achieve ambitious sales targets. If you are passionate about sales and thrive in a fast-paced environment, this opportunity offers the chance to make a significant impact while contributing to innovative solutions that shape the future of consumer insights.

Qualifications

• 5-8 years of experience in selling data and media solutions.
• Proven track record of achieving sales targets and managing pipelines.

Responsibilities

• Drive revenue through sales of Data-as-a-Service solutions.
• Build and maintain client relationships in the Media & AdTech sector.

Skills

Sales Skills

Negotiation Skills

Client Relationship Management

Data Solutions Selling

Pipeline Management

Communication Skills

Education

Bachelor's Degree

Tools

Microsoft Office

NielsenIQ Tools

Job description

Business Development Manager - Media Division, Europe

• Full-time
• Data Sales – Media/AdTech Vertical
• London based position
• Employees can work hybrid (Flexible Office)
• Travel: 25% (Europe)

About this job

Consumer behavior continues to evolve at a continually increasing pace. Understanding this behavior and resulting performance of CPG products is not only critical to CPG retailers and manufacturers, but also to adjacent sectors such as media and advertising. When companies are leveraging the CPG industry’s best retail and consumer measurement data, they can optimize their business and services in a way that is consistent with consumer behavior and most likely to succeed. This is why we’re expanding into this new vertical, which will play a key role in our vision for the future. It’s exciting!

In the newly created role of Business Development Manager for Media clients, you will be responsible for leading large, complex sales engagements across our portfolio of NielsenIQ Data-as-a-Service solutions to new and existing clients, and for expanding the business across this client vertical in a defined territory. This role will pioneer the development of commercial strategies to achieve new business, building meaningful client relationships, and ultimately closing deals. The successful candidate will join a new innovative team within the NIQ larger business. This fast-paced team is excited to have a new member join our group to build on the momentum we have established and deliver against lofty but attainable growth goals.

Responsibilities include:

1. Executing New Sales and driving revenue of NielsenIQ’s Data-as-as-Service solutions to a defined European territory across the Media & AdTech Clients.
2. Achieving sales and strategic objectives by clearly articulating NielsenIQ’s value proposition and use cases to decision makers specific to the Media & AdTech Data-as-a-Service proposition.
3. Building meaningful client relationships with client stakeholders and teams.
4. Working collaboratively with other product sales leads & cross functional partners internally.
5. Overachieving sales quota based on an individual sales goal as part of the Media & Adtech Vertical growth plans.
6. Generate sales leads and maintain a pipeline of sales opportunities across a portfolio of clients consistent with NielsenIQ’s growth strategy.
7. Accurately forecasting the sales pipeline, areas of growth, areas of risk and prioritize to close sales consistent with sales cycle norms.
8. Ability to weave client specific insights, industry material and thought leadership information into client conversations to build context and clarity to the outcomes our solutions can deliver.
9. Own cross functional relationships and be a subject matter expert for your accounts and partners in a fast-paced environment.

A little bit about you

You have an entrepreneurial mindset and take satisfaction in achieving individual and team goals. Passionate about sales? Absolutely. You’re a savvy salesperson, with a deep sense of urgency and accountability to deliver against financial targets. You can effectively tell a story that captures the audience, no matter what level, and you bring them along your journey. You’re able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards. A blank slate is exciting – new ideas, shaping a vision, executing with a team.

Qualifications

1. 5-8 years’ experience of selling data, technology and media solutions into Advertising Technology companies and Media Agencies.
2. Previous experience working in the areas of Data, Audience, or Media measurement solutions within the Media & AdTech Vertical.
3. Demonstrated success in achieving sales results and overachieving on Sales quotas.
4. Experienced in scoping and developing proposals, and negotiation strategies.
5. Excellent sales pipeline management skills with a track record of predictability and consistency.
6. Proficient in Microsoft Office software.
7. Knowledge of a European language (French or German) is a plus.
8. Familiarity with NielsenIQ tools, applications, and platforms a plus.
9. Contacts within the Media & AdTech Vertical are a plus.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: NIQ News Center