Business Development Manager - Market Research

ZipRecruiter; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading insights provider in the FMCG sector seeks a Business Development Manager to fuel growth through new client acquisition and account expansion. The ideal candidate thrives in fast-paced sales environments and understands the dynamics of client relationships. This hybrid role offers significant career progression and the chance to work with prominent data and insights.

Benefits

Career progression opportunities

Collaborative team culture

Access to cutting-edge data and insights

Qualifications

• Proven track record in B2B sales, ideally within data, market research, insights, or consultancy.
• Strong hunter mentality with the ability to uncover pain points and position solutions.
• Experience managing or growing client accounts is a plus.

Responsibilities

• Identify, target, and secure new clients within the FMCG and retail space.
• Own the full sales cycle—from prospecting and pitching to closing and onboarding.
• Work closely with existing clients to understand evolving needs and identify upsell opportunities.

Skills

Sales

Negotiation

Communication

Presentation

Client Relationship Management

Tools

Salesforce

Job description

Job Description

A leading insights provider to the FMCG space is seeking a commercially driven Business Development Manager to join its high-performing commercial team.

This role is ideal for a self-starter who thrives in a fast-paced environment and understands how insight, data, and strategy can fuel growth. The primary focus will be new business acquisition, but you will also play a key role in developing and expanding relationships with existing clients.

Key Responsibilities:

New Business

• Identify, target, and secure new clients within the FMCG and retail space
• Own the full sales cycle—from prospecting and pitching to closing and onboarding
• Build and maintain a robust pipeline, with clear forecasting and CRM management
• Use insight-led consultative selling to tailor solutions to each client’s strategic goals

Account Growth & Customer Success

• Work closely with existing clients to understand evolving needs and identify upsell or cross-sell opportunities
• Ensure client satisfaction, renewals, and consistent usage of services and insights
• Act as a strategic advisor, helping clients unlock maximum value from their subscriptions or bespoke projects
• Collaborate with research and product teams to feed in client feedback and shape future offerings

Who We’re Looking For:

• Proven track record in B2B sales, ideally within data, market research, insights, or consultancy
• Experience selling into or working with FMCG, retail, food & drink, or out-of-home sectors
• Strong hunter mentality with the ability to uncover pain points and position relevant solutions
• Excellent communication, negotiation, and presentation skills
• Commercially curious and motivated by performance and results
• CRM-savvy (e.g. Salesforce) with a structured, proactive approach to sales management
• Experience in managing or growing client accounts is a plus

What’s On Offer:

• Hybrid working
• Career progression opportunities in a growing and ambitious business
• Collaborative, entrepreneurial team culture
• Access to cutting-edge data and insights that make a real impact