Business Development Manager in City

Yolk Recruitment; Wales; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading digital marketing agency is looking for a Business Development Manager to drive new client acquisition and revenue growth. You'll manage the entire sales process, from identifying opportunities to closing deals, and collaborate closely with account managers. Ideal candidates will have 3-5 years of experience in sales and a solid understanding of digital marketing solutions. This role offers a competitive salary and hybrid working options.

Benefits

Basic salary up to 45k

Commission structure

Car allowance

Clear progression opportunities

20 days holiday + bank holidays + birthday off

Regular team events

Qualifications

• 3-5 years' experience in business development or sales within digital marketing.
• Proven track record of meeting and exceeding revenue targets.
• Solid understanding of digital and social media services.

Responsibilities

• Manage the full sales process, from lead generation to deal closure.
• Create and deliver strategies to bring in new clients.
• Build long-term client relationships to encourage repeat business.

Skills

Business development

Sales negotiation

Communication skills

Digital marketing knowledge

Job description

Business Development Manager
Cardiff - Hybrid

Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.

The Role

As Business Development Manager, you'll be responsible for the full sales cycle - from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You'll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.

Key Responsibilities

Revenue Growth & Sales Targets

• Manage the full sales process, from lead generation through to deal closure
• Create and deliver strategies to bring in new clients aligned with the agency's expertise

• Source new opportunities via networking, referrals, prospecting, and events
• Deliver tailored pitches and proposals showcasing digital expertise
• Negotiate contracts and manage pricing strategies to close deals

• Build long-term client relationships to encourage repeat business
• Collaborate with account managers and delivery teams to ensure smooth onboarding

• Stay up to date on digital and social trends, innovations, and competitor activity
• Identify upsell and cross-sell opportunities

• Report regularly on pipeline, forecasts, and target progress
• Analyse performance and suggest improvements

Requirements

• 3-5 years' experience in business development or sales within a digital marketing, media, or agency setting
• Proven track record of meeting and exceeding revenue targets
• Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
• Excellent negotiation, communication, and presentation skills
• Self-motivated, target-driven, and confident in a fast-paced sales environment
• Able to work independently and collaboratively

Preferred:

• Established network within marketing, advertising, or digital-first industries
• Experience selling retainer-based agency services
• Familiarity with digital performance metrics

Benefits

• Basic salary up to 45k
• Commission structure
• Car allowance
• Clear progression and career development opportunities
• Hybrid working
• 20 days holiday + bank holidays + your birthday off
• Regular team events and industry networking opportunities
• Supportive and collaborative environment working with creative specialists