Business Development Manager (Cranes)

Neos Recruitment Ltd; West Midlands; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Performance-related bonus

Company car or car allowance

Pension scheme

Ongoing manufacturer training

Job summary

NEOS Engineering is seeking a Business Development Manager to drive growth in the UK crane market, developing and implementing strategic sales plans, and expanding the dealer network across the territory. You will manage key accounts, negotiate deals and pursue opportunities to increase market share while building strong customer relationships.

The ideal candidate will have proven experience in selling mobile cranes or heavy capital equipment, a track record of hitting sales targets, and the

Qualifications

• Proven experience in Business Development, Area Sales or Key Account Management.
• Experience selling mobile cranes, lifting equipment or heavy machinery.
• Experience developing dealer networks and managing distribution partners.
• Track record of exceeding sales targets.
• Strong commercial awareness with negotiation and relationship-building skills.

Responsibilities

• Develop and implement strategic sales plans to drive revenue growth.
• Meet and exceed sales targets across your territory.
• Develop new business while managing existing customer accounts.
• Build and maintain a strong pipeline through proactive business development.
• Develop and support the UK dealer network for the crane product range.
• Build long-term relationships with dealers, contractors, rental companies and end users.
• Negotiate pricing, prepare proposals and close sales.
• Work with Product, Sales Planning and internal teams to maximise revenue.
• Support key accounts alongside the wider sales team.
• Represent the business at trade shows, exhibitions and industry events.
• Provide market intelligence and competitor analysis to influence product development.
• Maintain CRM records and manage sales administration, including payment collection where required.

Skills

Business development

Key account management

Dealer network development

Sales targets

CRM systems

Tools

CRM systems

Job description

Business Development Manager – Cranes

£55,000 - £85,000 (DOE) + Bonus + Company car/Allowance

The Opportunity

NEOS Engineering are partnered with a leading manufacturer within the crane and lifting equipment sector who are looking to appoint a Business Development Manager to support the continued growth of their UK operation.

This is an excellent opportunity for someone with experience selling mobile cranes, lifting equipment or heavy capital equipment. You’ll play a key role in developing new business, growing the dealer network, managing key accounts and increasing market share across the UK.

If you’re commercially driven and enjoy building long‑term customer relationships, this could be the role for you.

The Role

• Develop and implement strategic sales plans to drive revenue growth.
• Meet and exceed sales targets across your territory.
• Develop new business while managing and growing existing customer accounts.
• Build and maintain a strong pipeline through proactive business development.
• Develop and support the UK dealer network for the crane product range.
• Build long‑term relationships with dealers, contractors, rental companies and end users.
• Negotiate pricing, prepare proposals and successfully close sales.
• Work closely with Product, Sales Planning and internal teams to maximise revenue.
• Support key accounts alongside the wider sales team.
• Represent the business at trade shows, exhibitions and industry events.
• Provide market intelligence, competitor analysis and customer feedback to influence future product development.
• Maintain CRM records and manage sales administration, including payment collection where required.

The Ideal Candidate

• Proven experience in Business Development, Area Sales or Key Account Management.
• Strong background selling mobile cranes, lifting equipment or heavy machinery.
• Experience developing dealer networks and managing distribution partners.
• Demonstrable track record of exceeding sales targets.
• Strong commercial awareness with excellent negotiation and relationship‑building skills.
• Experience using CRM systems.
• Self‑motivated with the ability to manage a large territory.
• Full UK driving licence.

What's on Offer

• £55,000 - £85,000 basic salary (DOE).
• Performance‑related bonus.
• Company car or car allowance.
• Pension scheme.
• Ongoing manufacturer training.
• Genuine opportunity to influence the growth of an expanding crane business.