Business Development Manager - Bestway and Costco

A.G. Barr; Bolton; On-site; GBP 56,000 - 82,000; Full time

Benefits offered by this job

Annual bonus

Pension

34 days holiday

Private medical cover

Life assurance

Job summary

A.G. Barr is seeking a National Account Manager to lead Bestway and Costco accounts, owning a key customer portfolio and driving revenue, market share and profitability with disciplined commercial investments.

You will navigate complex relationships across buying, marketing, supply chain and eCommerce, create joint business plans, guide direct reports to success, and demonstrate strong commercial grit and collaborative leadership.

Qualifications

• Proven track record in FMCG account management (including head office exposure), with demonstrated control over P&L, sales activations, and promotional investments.
• Experience with key accounts and trade spend optimization.
• Ability to build strategic relationships with senior stakeholders across functions.

Responsibilities

• Channel Strategy: meet KPIs within annual budget; optimize invoice contribution through SKU mix; monitor promotions to maximize ROI.
• Customer Management: build networks with senior contacts to support BU objectives and growth.
• In-store Execution: ensure field execution excellence, create sales materials, and improve visibility of AG Barr products.
• Leadership: guide and develop direct reports and collaborate with cross-functional teams.

Skills

FMCG account management

Head office exposure

Education

Business degree

Job description

Job Title: National Account Manager- Bestway

Location:Field , Nationwide

Contract: Permanent, Full time

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

As our Nation Account Manager looking after our Bestway and dual responsibility for our Costco accounts , you’ll take full ownership of a key customer portfolio—driving performance across revenue, market share, and profitability while making every penny of commercial investment count. You’re just as comfortable navigating complex relationships across buying, marketing, supply chain, and eCommerce teams as you are diving into joint business plans and guiding direct reports to success. If you bring strong commercial grit, a collaborative spirit, and a track record of delivering key sales fundamentals, we’d love to hear from you.

Your responsibilities will include...

Channel Strategy

• Achieve all agreed Key Performance Indicators by Customer within the agreed annual budget costings (e.g. Invoice Revenue, Customer Contribution, Market Share & Forecast Accuracy)
• In conjunction with the BDMs/Controllers/Commercial the BDMs will also be responsible for managing and increasing the overall Invoice contribution % through effective sku mix management.
• Monitor promotional activity to ensure brand strategies are delivered within the account base. Challenging key contacts within the account base to ensure we deliver maximum return on investment of promotional spend based upon analysis and evaluation of sales data.

Customer Management

• Build, manage and network, at the appropriate level, of key contacts within the account base (Managers / Directors / Regional Marketing Managers) to support the wider BU team and in growing the business and developing customer relationships which deliver overall company objectives.

In-store Execution

• Responsible for targeting (via agreed KPIs) and communicating with the field sales force to ensure excellence in-store execution is delivered in line with AG Barr expectations.
• Responsible for creating relevant support material for field sales team ie Visual Aids/Sales stories - and ensuring that they are delivered on time in order to facilitate monthly meetings and planning cycles.
• Increase visibility and display effectiveness in order to raise the profile and importance of AG Barr products creating “Best in class” through accompaniment and motivating Field sales force.
  

What you’ll bring...

Commercial Experience: Proven track record in FMCG account management (including head office exposure), with demonstrated control over P&L, sales activations, and promotional investments.

Education: Business-related degree or equivalent practical commercial experience.

Strategic Execution: Capability to develop, evaluate, and execute dynamic rolling activity plans and commercial activations.

Stakeholder & Influence: High-level communication and negotiation skills, capable of influencing external buyers and internal cross-functional teams (Marketing, Supply Chain, eCommerce).

Leadership: People management experience is desirable; strong coaching and collaborative leadership skills are essential.

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Competitive salary bench marked against market rates
• Annual bonus scheme linked to business and individual performance
• Defined contribution L&G pension with employer contribution
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Private Medical cover
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!

Please note, we may close vacancies early where we receive significant numbers of applications.

Speculative CVs from agencies will not be accepted.