Business Development Manager – B2B FMCG

The People Co; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing sales organization in the UK is searching for a new business developer who excels in B2B sales and building genuine client relationships. You will manage the complete sales cycle and work flexibly between the Hertfordshire office and remote locations. Competitive salary, strong bonuses, and a supportive team culture are offered.

Benefits

Competitive salary

Strong bonus structure

Generous benefits

Real flexibility

Qualifications

• Solid B2B sales experience, ideally in FMCG or retail.
• Ability to connect with people and ask the right questions.
• Resilience, confidence, and a sense of humour.

Responsibilities

• Lead new client acquisition from initial contact to signed deal.
• Build relationships with prospects across the UK and Europe.
• Handle the full sales cycle independently.

Skills

B2B sales experience

Building relationships

Confidence with senior leaders

Motivated and curious

Flexibility

Job description

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If you’ve got a natural gift for building rapport, spotting commercial opportunities, and turning conversations into long-term clients — this one’s for you.

We’re looking for someone who lives for new business. Someone who gets a kick out of that first connection, who enjoys the chase but knows how to land it, and who genuinely likes people (because that’s half the job).

You’ll be joining a growing, well-established business with big plans — and you’ll play a key role in driving that growth forward.

Key Responsibilities

• Lead the charge on bringing in new clients — from that first chat to signed deals.
• Build strong, genuine relationships with prospects across the UK and Europe.
• Handle the full sales cycle — no handholding, just you doing what you do best.
• Speak to decision makers and C-suites with confidence (and without the salesy fluff).
• Be based in the Hertfordshire office twice a week, with some travel in the UK and overseas when needed.

People Profile

This isn’t a role for someone who waits for leads to land in their lap. We’re after someone who:

• Has solid B2B sales experience — ideally in FMCG, retail, or something similar.
• Loves connecting with people and asking the right questions.
• Can hold their own in a room of senior leaders (without a script).
• Is motivated, switched-on, and naturally curious.
• Has resilience, confidence, and a good sense of humour.
• Is happy to work flexibly, with time split between the office, home, and the occasional plane/train.
• Bonus points if you’ve worked across Europe or speak another language, but it’s not a dealbreaker.

What’s in It for You?

• Join a business that’s genuinely going places — and wants you to grow with it.
• Competitive salary, strong bonus structure, generous benefits, and real flexibility.
• A role where your voice counts and your work makes a visible impact.
• Friendly, down-to-earth team with a “get on and do it” vibe.

If you’re ready to take your new business skills to a place where they’ll be valued and put to good use, we’d love to hear from you.

Ready to take the next step? Send your CV to our People Consultant, Lisa Fox, quoting ref PR/013071, and let’s have a chat about your future.

Applicants must be based in the UK with full working rights.

Due to high application volumes, if you don’t hear from us within a week, unfortunately, your application hasn’t been successful this time.