Business Development Manager, Advertisers

The Nielsen Company; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A market research firm in London is seeking a dedicated professional to manage local clients within the Advertiser Commercial division. This role involves strategic growth planning and fostering relationships with key advertisers. Ideal candidates should have strong commercial acumen, negotiation skills, and familiarity with audience measurement solutions like Nielsen ONE.

Responsibilities

• Manage local or regional clients in the Advertiser Commercial division.
• Achieve and exceed targets for renewals and new business.
• Own and develop relationships with strategic advertisers.
• Utilise Salesforce to track the sales and contract renewal cycle.

Skills

Commercial Acumen

Pipeline Management

Negotiation Skills

Presentation Skills

Knowledge of Audience measurement solutions

Knowledge of the advertising and media market landscape

Tools

Salesforce

Sales Navigator

Salesloft

Comvergence

Job description

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Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Aim of the position :

• Manage local (Market) or regional Clients in the Advertiser Commercial division
• Set up and deliver a strategic growth plan focused on the clients who are part of the assigned client portfolio and white space
• Support the Advertisers & Agencies leadership team in finding new growth opportunities in the local market or on specific regional targets.
• Develop commercial opportunities with new Local big Advertisers
• Be constantly updated on product and solutions as well as the market landscape and strategic relations.

Qualifications

Responsibilities:

• Achieve and exceed targets for renewals and new business
  • Manage portfolio of clients including local, regional and global stakeholders for existing revenue, including high level negotiations, as well as new partnership opportunities and account developments.
  • Own and develop relationships with strategic Advertisers for upsell, cross sell and timely renewals.
  • Support the Advertisers & Agencies growth initiative via outreach to White Space Advertisers, adopting sales initiatives and available tools (including but not limited to Sales Navigator, Salesloft and Comvergence) working across finance and IT verticals
• Quarterly Business Reviews with clients to ensure partnership and collaboration across their business challenges.
• Proactive with sharing knowledge across the team, aiding collaboration and upskilling.
• Be constantly updated on product and solutions as well as the market landscape and strategic relations.
• Utilise Salesforce to track the entire sales and contract renewal cycle, with a focus on accurate forecasting of revenue.
• Work in cooperation with the Delivery team in engaging the client and defining/collecting the client's KPIs

Skills:

• Commercial Acumen
• Pipeline Management
• Negotiation Skills
• Presentation Skills
• Knowledge of Audience measurement solutions, particular Nielsen ONE, Media Analytics and Ad Intel
• Knowledge of the advertising and media market landscape

Additional Information

#LI-KP1

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