Business Development Manager

Aareon UK; Manchester; On-site; GBP 40,000 - 53,000; Full time

Job summary

Aareon UK in Manchester is seeking an experienced Business Development Manager to expand our UK social housing SaaS footprint. You will own the full sales cycle from prospecting to contract close, with a focus on engaging senior stakeholders across housing providers and public sector.

The role requires proven consultative-selling experience, strong presentations, Salesforce proficiency, and the ability to forecast pipelines; hybrid work, 37.5 hours, competitive salary with commission up to £10k.

Qualifications

• Experience in B2B SaaS or public-sector technology sales.
• Proven ability to manage consultative sales cycles and close deals.
• Strong presentation and communication skills.
• Proficient in Salesforce CRM and pipeline forecasting.
• Ability to build trusted stakeholder relationships across organisations.
• Highly organised, resilient, and proactive in long sales cycles.
• Evidence of delivery to target and meeting revenue goals.
• Commutable to Manchester Centre.

Responsibilities

• Own the full sales cycle from initial outreach through to signature.
• Lead discovery sessions to deeply understand operational, compliance, and customer service challenges.
• Deliver tailored product demonstrations for housing-specific needs.
• Build strong relationships with housing associations, local authorities, and ALMOs.
• Communicate with senior stakeholders such as C-suite, Heads of Service IT, Housing, Repairs Managers, and Assets & Compliance Leads.
• Manage and forecast pipeline accurately using Salesforce.
• Create structured account plans for strategic providers.
• Navigate multi-stakeholder procurement and tender processes.
• Collaborate with Marketing, Customer Success, and Product teams.

Skills

B2B SaaS sales

Public-sector tech sales

Salesforce CRM

Stakeholder relationship building

Presentation & communication

Organised, proactive

Delivery to target

Commutable to Manchester

Tools

Salesforce CRM

Job description

Aareon is Europe’s established provider of SaaS solutions for the real estate industry and a pioneer of the sector’s digital future. With its software solutions, Aareon connects people, processes, and properties—bringing the industry closer together. With the Aareon Property Management System, based on intelligent software solutions, the company enables the efficient management and maintenance of residential and commercial properties and creates digital experiences for all stakeholders. As a reliable and innovative partner, Aareon is committed to progress, positive change, and sustainable living and working spaces for everyone. We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity. Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Salary Range: £ 40,000 - £42,500 + commission up to £10,000 Work Location: Manchester (Hybrid) Hours per week: 37.5 Contract: Permanent Reports to: Key Account Manager

We are seeking an experienced Business Development Manager (BDM) to expand our footprint within the UK social housing sector. You will manage the full sales cycle, from prospecting and discovery through to tender participation, negotiation, and contract close. The role requires confidence working within the social housing landscape, managing, complex procurement cycles, and engaging senior stakeholders across housing providers. Familiarity with Salesforce CRM is essential.

Key Responsibilities

• Own the full sales cycle from initial outreach through to signature.
• Lead discovery sessions to deeply understand operational, compliance, and customer service challenges.
• Deliver tailored product demonstrations for housing-specific needs.
• Build strong relationships with housing associations, local authorities, and ALMOs.
• Communicate with senior stakeholders such as C-suite, Heads of Service Eg I.T, Housing, Repairs Managers, and Assets & Compliance Leads.
• Manage and forecast pipeline accurately using Salesforce.
• Create structured account plans for strategic providers.
• Navigate multi-stakeholder procurement and tender processes.
• Collaborate with, Marketing, Customer Success, and Product teams.

Skills & Experience Required

• Essential B2B SaaS or public-sector technology sales experience.
• Success managing, consultative sales cycles.
• Strong presentation and communication skills.
• Proficient in Salesforce CRM.
• Ability to build trusted stakeholder relationships.
• Highly organised, resilient, and proactive.
• Evidence of Delivery to target
• Commutable to Manchester Centre

Desirable Experience

• selling into social housing or UK public sector.
• Understanding of housing operations, assets, repairs, or compliance.
• Experience with tenders, RFIs, and procurement.
• Account-based selling experience.

Personal Attributes

• Consultative and empathetic communication style.
• Resilient in long sales cycles.
• Commercially astute and solution focused.
• Motivated and target driven.
• Collaborative and team-oriented.

KPIs

• Net New business revenue closed.
• Pipeline creation and progression.
• Accuracy of Salesforce forecasting.
• Meetings, demos, and account engagement quality.
• Market penetration within housing providers.

Become part of Aareon and digitise the European property industry together with us. We value a working environment where diversity and flexibility are valued, working in partnership and supporting each other as a team is a matter of course, and learning is perceived as an opportunity. Our solutions address the major challenges of our time: climate change, housing shortages and skills shortages. Discover the diversity of #OneAareon!