Business Development Manager

The Parts Alliance; Leicester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading automotive parts distributor is seeking a Business Development Manager in Leicester. You will be responsible for expanding the customer base and increasing market share through targeted business generation and account management. The ideal candidate will have a proven sales track record and strong communication skills. This role includes performance-based bonuses, annual leave, and various employee benefits.

Benefits

Performance-based bonus opportunity

Additional annual leave

Health & wellbeing tools

Training and career progression opportunities

Qualifications

• Proven experience in field sales or a similar role within FMCG.
• Dynamic and persuasive personality with effective communication skills.
• Experience with electronic catalogues is a plus.

Responsibilities

• Grow the branch customer base through targeted new business.
• Collaborate with the branch team using CRM data.
• Expand digital sales channels.

Skills

Negotiation skills

Presentation skills

Communication skills

Self-motivation

Time management

Customer database analysis

Dynamic personality

B2B sales experience

IT literacy (Excel, PowerPoint)

Job description

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About The Role

At GSF Car Parts, providing excellent service and supporting our customers is our top priority. As a Business Development Manager, you will be responsible for engaging with customers within an agreed geography to grow market share and increase loyalty.

You will expand the customer base by targeting new business opportunities across existing and new sales channels. The role will cover customers for our Leicester branches, so you must be based locally enough to travel within the area.

Main duties include:

• Proactively grow the branch customer base through targeted new business generation and opening new accounts: Target new IMT accounts and non-IMT accounts such as dealerships, manufacturers, and re-sellers.
• Target high-potential existing IMT and national accounts for growth.
• Collaborate with the branch team to identify target IMT accounts using CRM data and local knowledge.
• Work with national accounts to identify and target opportunity accounts.
• Partner with supplier field sales to grow market share across key categories through joint initiatives.
• Increase market share in own brand products and identify target accounts using MI to find opportunities.
• Grow our digital sales channels.
• Implement Parts Finder app across IMT channels and GMS integration using AOLV4.
• Work with the GE team to drive tooling and equipment sales.
• Utilize the lead generation system.

Working hours: (average) hours per week, Monday to Friday

About You

The ideal candidate will have proven experience in field sales or a similar role within the FMCG industry or a multi-site organization.

What you'll need to succeed:

• Strong automotive product and competitor knowledge is desirable but not essential.
• Strong negotiation and presentation skills.
• Experience with customer databases and analysis is advantageous.
• Dynamic, persuasive personality.
• Effective communication skills.
• Experience with electronic catalogues is a plus.
• Enthusiastic and committed.
• Self-motivated with good time management.
• Proven B2B sales track record.
• IT literacy, especially in Excel and PowerPoint.
• Full UK driving license with a maximum of 6 points.

What we offer:

• Performance-based bonus opportunity.
• Days annual leave plus up to 5 additional days with service.
• Free flu vaccine.
• Health & wellbeing tools.
• Support from pension experts.
• Life assurance scheme.
• Discounts from household names like Asda, Nike, and John Lewis.
• Financial wellbeing products including advances and savings schemes.
• Paid volunteering leave.
• Training, qualifications, and career progression opportunities.

About Us

GSF Car Parts is a leading UK automotive parts distributor, supplying thousands of independent garages across the UK and Ireland with parts, tools, garage equipment, and training. We operate over branches nationwide, with a turnover exceeding £ million. Our business benefits from centralized support and integrated IT systems, including our industry-leading catalogue system, Allicat, and access to the Servicesure garage program.