Business Development Manager

Primary Goal; Greater London; Remote; GBP 30,000 - 45,000; Full time

Job summary

Primary Goal, a leading apprenticeship provider, is seeking a Business Development Manager to drive brand growth and client engagement in the digital training sector. The ideal candidate will leverage their sales expertise to develop strategies, foster relationships, and enhance the onboarding experience for new learners. Join a dynamic team dedicated to transforming lives through education in a fully remote role with competitive salary prospects and development opportunities.

Benefits

Competitive base salary

Attractive OTE structure

Opportunities for professional development

Supportive work environment

Remote work with equipment provided

Qualifications

• Experience in business development, sales, or account management, preferably in the apprenticeship or training sector.
• Familiarity with digital learning platforms is beneficial.

Responsibilities

• Engage with businesses to promote apprenticeship programs and develop sales strategies.
• Cultivate relationships with stakeholders and manage client satisfaction.
• Lead marketing efforts to enhance brand awareness.

Skills

Communication

Interpersonal Skills

Organizational Skills

Time Management

Sales Strategy Development

Education

Proven experience in business development or sales

Tools

CRM Software

Job description

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Join one of the unique forward-thinking UK apprenticeship providers to drive digital innovation and transform lives!

At Primary Goal, we offer bespoke apprenticeship and non-apprenticeship training programmes in the digital, cyber, and ICT sectors. As an award-winning independent training provider, we take pride in delivering high-quality education that prepares our learners for the ever-changing landscape of technology.

Primary Goal is more than just a training provider, we are a leader in digital transformation. Our commitment to championing emerging technologies and reducing the digital divide for all is at the heart of everything we do.

As a Business Development Manager at Primary Goal, you will play a crucial role in driving the growth of our brand by engaging with businesses looking to recruit new talent or enhance their existing workforce through our digital programs. Your primary objective will be to promote the benefits of our offerings, educating business on our core offering and facilitate seamless onboarding for new candidates and learners. If you are passionate about driving business growth and making a positive impact on workforce development, this is the role for you!

Key Responsibilities

Engagement with Businesses

• Develop strong relationships with key stakeholders in target businesses to understand their needs and how Primary Goal can provide value.
• Develop a clear Sales strategy for apprenticeships. Develop new business opportunities within existing customers and new target accounts, operating at multiple levels within the customer organisation.
• Ensure the programmes meet the needs of the key stakeholders and that the Apprenticeships are Employer Led.
• To support the planning, development, delivery and monitoring of apprenticeship ensuring the programmes are employer-led.
• Direct all marketing efforts through the Marketing team to boost brand awareness and engagement.
• Identify and cultivate new business opportunities and expand your network through networking, cold calling, reverse selling, and leveraging partnership referrals.
• Develop commercial funding relationships with external stakeholders.
• Support, where required, with the tender and procurement processes.
• Utilise HubSpot to streamline all sales, marketing, and recruitment activities.
• Secure new and repeat business opportunities, including those generated by other Primary Goal staff.
  
  

Marketing and Promotion

• Utilize a variety of marketing channels (e.g., social media, email marketing, webinars, networking events) to effectively promote the Primary Goal brand and its core offerings.
• Create compelling marketing materials and presentations tailored to different business sectors.
  
  

Collaboration with Recruitment Team

• Work closely with the recruitment team to ensure that candidate engagement and onboarding processes are streamlined and efficient.
• Share insights from business interactions to help refine recruitment strategies and improve candidate experiences.
  
  

Client Management

• Maintain ongoing communication with clients to ensure satisfaction and to address any concerns regarding the onboarding process.
• Schedule and conduct regular follow-ups with clients to assess their needs and gather feedback on our programs.
  
  

Market Research and Reporting

• Conduct market research to identify trends, opportunities, and competitors within the apprenticeship and training sectors.
• Prepare regular reports on business development activities, successes, and areas for improvement.
  
  

Qualifications

Experience

• Proven experience in business development, sales, or account management, preferably within the apprenticeship or training industry.
• Familiarity with digital learning platforms and their benefits to businesses is a plus.
  
  

Skills

• Exceptional communication and interpersonal skills, with the ability to engage and build rapport with diverse clients.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Proficient in using CRM software and other business development tools.
  
  

What We Offer

• Competitive base salary with an attractive OTE (On-Target Earnings) structure.
• Opportunities for professional development and career advancement within the company.
• A supportive and dynamic work environment that values innovation and collaboration.
• Fully remote working with equipment provided
  
  

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Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Education Administration Programs

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