Business Development Manager

Letly Ltd.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base pay

Equity participation

Uncapped bonus opportunity

Job summary

Letly Ltd. in London seeks a high-impact Business Development Manager to own end-to-end landlord relationships—from sourcing to pricing, closing and retention. You’ll negotiate renter offers for optimal price while protecting the commercial terms across multiple service tiers.

You’ll handle company-sourced and self-generated demand, building a robust pipeline, defending pricing, and driving renewals with a focus on margin and long-term value. AI-assisted prep supports your selling.

Qualifications

• 4+ years closing in a target-driven environment with measurable results.
• Record of winning lettings and negotiating price on both sides of a deal.
• Grit and a desire to win; self-motivated and outcome-focused.
• Commercial judgement: hold or walk away from a price with justification.

Responsibilities

• Own the close across service tiers with a defensible pricing strategy.
• Recommend price and defend it with comparables, condition and risk data.
• Manage fees, terms and margins on Managed and Secured instructions.
• Source landlords and build your own pipeline on top of company feeds.
• Lead trust conversations with landlords about rent-to-rent and returns, from contract to close.
• Utilise AI-assisted prep to focus on selling and closing successfully.

Skills

Closing deals

Negotiation

Sourcing pipeline

Commercial judgement

Retention / renewals

Pipeline management

Data-driven selling

Outbound sourcing

Tools

HubSpot CRM

Reporting

Job description

The role

You own relationships with London landlords end to end: source them, price them, close them, and protect the commercials on the way through. This is the closing seat — the instructions that commit the company for years get signed by you.

You work company-sourced demand and your own outbound, and you carry a number on both. You also sit on the other side of the transaction: once a property is live, you negotiate renter offers so it lets at the best achievable price, quickly. Appraisals and viewings sit with operations. You sell, price and close.

This is a two-level hire. At BDM you own the full close across every service we offer, and a pricing recommendation you can defend. At Senior BDM you carry the largest number, own retention — renewals, re-signs at the end of term, and saving the ones that wobble — and set the standard the rest of the desk works to.

What you’ll own

• The close. First conversation assessment offer signed agreement, on the Placed, Managed and Secured tiers, without being chased through it.

• The price. You recommend the figure and defend it — comparable evidence, condition, void risk — knowing the company lives with it for the full term. Winning a deal at the wrong number is worse than losing it.

• The commercials. Fee, term and let price on a Managed instruction; the spread on a Secured one. Either way you’re accountable for what the deal earns, not just that it closed.

• Your own sourcing. Company feeds are a floor, not the job. Portfolio landlords, switches from incumbent agents, referrers and local relationships you build yourself sit on top of them.

• The trust conversation. New company, “is this rent-to-rent”, “will I get my property back” — you answer these accurately, from the agreement, without overclaiming.

• Senior BDM: retention. Terms come up for renewal, and re-signing a landlord is worth more than finding a new one. You own the renewal number and the save.

How we sell

• We sell the outcome, not the product. Certainty, time back, compliance handled — then route to the tier that delivers it and price it properly.

• We price to a term, not to a monthly headline. The comparison that wins is net income across the whole relationship against a fee-charging agent.

• We’re honest about what we’re on the hook for. No subletting, no company lets, no short lets; the landlord stays the landlord. Say it plainly — it’s our strongest asset in this market.

• Deals are decided on evidence. Comparables, condition, void risk and the renter market — not on how badly you want the instruction.

• AI does the prep, you do the selling. Research, drafting, follow-ups and reporting are automated as far as we can push them; a BDM here is expected to use that hard.

What we’re looking for

• ~4+ years closing in a target-driven environment (more for Senior), with a number you can evidence.

• A record of winning lettings, block or BTR instructions from landlords, and of negotiating price on both sides of a deal.

• Grit and a desire to win. You chase the deal everyone else wrote off, and you’d rather be measured than comfortable.

• Commercial judgement on price: you can hold a figure, walk away from a bad one, and explain both.

• Property fundamentals and the current lettings market, including what the Renters’ Rights Act changed for voids, notices and renewals.

• You self-source. Given a patch and a phone, you build pipeline without waiting for marketing.

• Senior: a record of carrying the largest number on a desk, owning renewals or retention, and raising the standard of the reps around you.

Nice to have

• Guaranteed rent, rent-to-rent or corporate lettings experience — including knowing why we are structured differently.

• Portfolio landlord, block or relocation-agency relationships in London.

• HubSpot, and comfort with your own reporting.

• Experience being early on a desk that then scaled.

Who does well here

• You want to win, and it shows in the numbers — you know your conversion, your pipeline and your rank without being asked.

• You decide. Price, tier, walk away — with incomplete information, and you say why in writing.

• You protect the margin as if it were yours, on the landlord side and the renter side.

• You’d rather lose a deal than write a bad one — a mispriced property is a multi-year problem.

• You build your own pipeline and treat inbound as a bonus.

Why apply

You’ll be a critical human in an AI-Native company optimised for efficiency. We believe homes will be run more efficiently and at a higher quality for customers with AI, and we’re building the platform that will run all rental properties end-to-end, starting with London.

We’ve raised a $4m pre-seed from investors who’ve built the financial and operational infrastructure that moves billions and serves millions. They backed us because the home is the largest consumer asset where that infrastructure hasn’t been built yet. You’ll get competitive base pay, meaningful equity, and a small, high-agency team rebuilding an industry and growing at >100% month-over-month. We’re hiring to facilitate this aggressive growth.

Bonus is uncapped. Hit target and you take home your OTE; beat it and there is no ceiling.