Business Development Lead - Brand and Media Practice Area

NielsenIQ; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global consumer intelligence firm is seeking a Brand Tracking Leader to enhance brand tracking adoption across West Europe. Responsibilities include driving revenue growth, building client relationships, and championing brand tracking solutions. The ideal candidate has at least 5 years of relevant experience and demonstrated success in large-scale brand programs. This role offers a dynamic, international environment with opportunities for professional growth.

Benefits

Flexible working environment

Mentoring and training programs

Work-life balance initiatives

Qualifications

• 5 years of experience in consulting, analytics, or consumer research roles focused on brand tracking.
• Proven sales success in securing large brand tracking programs and leading high-value pitches.
• Deep knowledge of brand and media evaluation, applying insights to real-world client challenges.

Responsibilities

• Drive Revenue Growth: Identify opportunities to grow Brand Tracking adoption.
• Strengthen Client Relationships: Act as a trusted advisor to clients.
• Amplify Product Value: Champion Brand Tracking solutions internally and externally.

Skills

Client relationship management

Business development

Sales strategy

Communication skills

Job description

About this job

Are you passionate about unlocking the power of data to shape brand strategy? We’re looking for a dynamic and visionary leader to support the growth of our brand tracking business across West Europe.

Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Brand Tracking solutions. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in brand measurement. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.

Your future responsibilities

• Drive Revenue Growth Identify and activate opportunities to grow Brand Tracking adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage clients approaching the end of their current brand tracking contracts, ensuring strong positioning and influence during the RFP and renewal process.
• Strengthen Client Relationships Act as a trusted advisor, helping clients understand how our Brand Tracking capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals, helping craft pitches that differentiate NielsenIQ in the market and meet client goals.
• Amplify Product Value Champion our Brand Tracking solutions across internal teams and with clients: ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Stay informed on evolving product capabilities and market challenges to maintain relevance and credibility.
• Enable Team Collaboration Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Your profile

• 5 years of experience in consulting, analytics, or consumer research roles focused on brand tracking.
• Proven sales success in securing large brand tracking programs, with experience leading high-value pitches, proposals, and RFP responses.
• Deep knowledge of brand and media evaluation, with the ability to apply insights to real-world client challenges.
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
• Demonstrated thought leadership, with a clear point of view on brand growth and media strategy; experience presenting at events or webinars is a plus.
• Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.

What we can offer

• An international and dynamic work environment
• Mentoring: intensive support and qualified feedback from mentors during induction
• Training: a comprehensive training program within our Global Client Delivery Academy and additional training options in our learning portal
• Work-life balance: flexible working hours and hybrid working
• Further development: excellent growth and career opportunities at local and international levels
• Togetherness: working in a dynamic, global environment with team spirit and an appreciative atmosphere
• A high degree of responsibility with the market leader in the industry and a large product portfolio
• A demanding (global) and dynamic customer environment to develop and maintain as a consultant

This is a unique opportunity to develop strategic opportunities to win programmes that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their brand equity and performance across diverse markets. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

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Additional Information

• Our Benefits
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to embed inclusion and diversity into all aspects of our workforce, measurement, and products. We invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion