Overview
A Business Development Executive is responsible for generating and qualifying leads to build the sales pipeline for Account Executives or other closing roles. They also act as the bridge between marketing and sales, responsible for creating qualified opportunities that drive revenue growth.
Responsibilities
Main responsibilities of a Business Development Executive:
Prospecting & Research
- Identify potential customers that fit the company’s ideal customer profile.
- Research prospects’ businesses, pain points, and decision-making structures.
- Maintain updated records in the CRM (e.g., Salesforce, HubSpot).
Outbound Outreach
- Conduct cold calls, send emails, and use social selling (e.g., LinkedIn) to engage prospects.
- Personalize outreach messages to increase engagement.
- Manage sequences/cadences to consistently follow up with prospects.
Inbound Lead Qualification
- Respond quickly to inbound leads (website forms, events, ads, etc.).
- Qualify leads based on criteria like budget, authority, need, and timeline (BANT or similar frameworks).
- Schedule discovery meetings or demos with Account Executives.
Pipeline Generation
- Consistently deliver qualified opportunities to the sales team.
- Track activity metrics (calls, emails, connections, meetings booked).
- Contribute to hitting team quotas for pipeline and revenue.
Collaboration
- Work closely with Marketing to align on campaigns, messaging, and lead quality.
- Share insights from prospects (pain points, objections, market feedback) with Sales and Product teams.
- Partner with Account Executives to ensure smooth handoff of opportunities.
Continuous Improvement
- Refine messaging and outreach strategies based on data.
- Stay up to date on industry trends and competitors.
- Develop sales skills as a path toward future roles (e.g., AE, AM, CSM).
Qualifications
- Experience in full sales cycle including deal closing Demonstrated sales success
- Strong negotiation skills
- Strong communication and presentation skills
- CRM experience is preferred