Business Development Executive - Cardiff

AB InBev; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading global beverage company seeks an enthusiastic individual for an entry-level sales position to develop relationships and drive brand performance in the territory. Responsibilities include managing accounts, growing distribution, and enhancing customer experiences. Ideal candidates should have a passion for the industry and strong relationship-building skills. This role requires a current UK Driving License and offers various employee benefits, including holiday and wellness programs.

Benefits

Competitive parental leave

25 days holidays per year

Employee wellness benefits

Beer allowance

Volunteer days

Global Bonus

Private Medical Care

Qualifications

• Passion for the Beer and Food Industry preferred.
• Experience in hospitality, e.g., bar work or waiter/waitress.
• Flexibility with working hours is required.

Responsibilities

• Grow distribution, volume, profitability within On-Trade accounts.
• Develop knowledge of brewing processes and beer types.
• Manage annual customer planning and promotional evaluations.

Skills

Relationship building

Analytical skills

Organizational skills

Computer proficiency (Excel, PowerPoint)

Job description

Seniority Level: Entry level

Purpose:

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

Who We Are: Come and OWN IT.

The Role:

This is an entry-level position. No sales experience is required, but a deep passion for our brands and a desire to work with people are preferred. The role involves working alongside Regional Wholesalers and Pub Company Partners, focusing on account management to maximize existing relationships and develop new accounts.

A strong candidate will be an outstanding relationship builder. Responsibilities include selling, supporting, monitoring, and retaining our premium ABI brands within partner wholesale outlets & Pub Companies, with an emphasis on commercial acumen and KPI results, aligned with our ten key principles.

This is a field-based role covering Cardiff (Postcode areas P10, SA, CF, NP, HR, LD). A current UK Driving License is required. Applications are only accepted from candidates located within these postcodes.

Key Responsibilities:

1. Growing distribution, volume, profitability, and brand experience within On-Trade accounts.
2. Owning an aligned territory to grow share, volume, and results.
3. Retaining & growing AB InBev share within Regional Wholesale Partners and Pub Companies.
4. Developing knowledge of brewing processes, beer types, handling, tasting, and serving to enhance consumer and customer experience.
5. Managing annual customer planning, promotional evaluation, and customer sell-back.
6. Territory spend and budget management.
7. Building strong relationships with Sales Managers, key customers, and consumer groups.
8. Executing call cycles and administrative duties.
9. Maintaining product knowledge within the category.
10. Networking with other sales professionals within AB InBev.

Ideal Candidate:

• Passionate about Beer and the Food Industry; hospitality experience is preferred.
• Strong organizational skills, ability to prioritize, and work in a fast-paced environment.
• Excellent relationship-building and follow-up skills.
• Enthusiastic, motivated, driven, ambitious, and resilient.
• Proficient in Excel and PowerPoint.
• Flexible with working hours, including evenings and weekends.

Benefits & Perks:

• Health benefits for you and your family.
• Parental leave and pension contributions.
• 25 days holiday annually.
• Wellbeing benefits (insurance, gym memberships, discounts, dental).
• Beer allowance to enjoy our brands.
• Volunteer days and diversity networks.
• Global bonus, private medical care, and paid leave for primary caregivers.

Why Build Your Career With Us:

We focus on mindset, ambition, cultural fit, and growth opportunities. Our culture emphasizes collaboration and open communication. We are proud of our iconic brands and offer growth opportunities where talent is nurtured and impact is deepened, creating a lasting legacy.