Business Development Executive

Hattiers Rum; West Alvington; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

A premium rum producer is seeking a Business Development Executive to represent their brand in the UK. This role involves securing new business opportunities in both on-trade and off-trade channels while building relationships to maximize sales visibility. The ideal candidate should have experience in sales within luxury drinks, strong negotiation skills, and a willingness to travel for events. A competitive salary and opportunities for personal development are offered.

Benefits

Performance-based bonus scheme

Generous product allowance

22 days’ holiday plus bank holidays

Contributory pension scheme

Qualifications

• Proven experience in sales or business development within premium or luxury drinks.
• Strong trade network and understanding of on/off-trade dynamics.
• Full UK driving licence required.

Responsibilities

• Identify and secure new business opportunities.
• Build and manage existing accounts to maximize sales.
• Conduct brand trainings and tastings for trade partners.
• Represent Hattiers Rum at trade shows and events.

Skills

Sales experience in premium drinks

Relationship-building

Negotiation skills

Presentation skills

Commercial awareness

Job description

HATTlERS RUM - BUSINESS DEVELOPMENT EXECUTIVE

Location: South West (field-based with regular travel)

Reports to: Sales Director

Contract: Full-time, permanent

ABOUT HATTIERS

Hattiers is a modern British rum house, blending the world’s finest rums with precision and purpose from our home in Devon. As the UK’s leading premium rum blender and a certified B Corporation, we are driven by craftsmanship, integrity, and responsibility, creating award-winning rums that embody quality, sustainability, and the quiet confidence of the coast.

We are seeking a driven and entrepreneurialBusiness Development Executiveto join our growing team and champion The House of Hattiers across the UK, sharing our story, building lasting relationships, and shaping the next chapter of British rum.

THE ROLE

As Business Development Executive, you will represent Hattiers Rum within the trade, nurturing meaningful partnerships and driving growth across theon-trade (premium bars, restaurants, hotels) and off-trade (specialist retailers, fine food stores, select convenience) channels.

You will be the face of Hattiers for many of our key accounts, someone who brings both commercial acumen and brand sensitivity, ensuring that our presence in the market reflects our values of craftsmanship, quality, and purpose.

KEY RESPONSIBILITIES

• Identify and secure new business opportunities across on-trade and off-trade channels.
• Build, manage, and grow existing accounts to maximise sales and brand visibility.
• Collaborate closely with distributors, wholesalers, and key partners to deliver sustainable growth.
• Conduct engaging brand trainings, tastings, and education sessions for trade partners and teams.
• Support promotional activity, events, and consumer activations that bring the brand to life.
• Track performance, report insights, and contribute to wider commercial strategy.
• Represent Hattiers Rum at trade shows, festivals, and hospitality events as a true brand ambassador.
• Uphold and communicate Hattiers’ values of quality, craftsmanship, and ethical business practice.

ABOUT YOU

• Proven experience in sales or business development within premium or luxury drinks, wine, or FMCG.
• A strong trade network and understanding of on/off-trade dynamics.
• Excellent relationship-building, negotiation, and presentation skills.
• Entrepreneurial mindset with a proactive, self-starting approach.
• Commercially minded with strong organisational discipline and attention to detail.
• A confident communicator with a genuine passion for premium spirits and sustainable business.
• Willingness to travel and represent the brand at key events (occasional evenings/weekends).

Full UK driving licence required.

PACKAGE

• £28,000 – £32,000 base salary (dependent on experience)
• £40,000+ OTE performance-based bonus scheme
• 22 days’ holiday, plus bank holidays and paid closure between Christmas and New Year
• Contributory pension scheme
• Generous Hattiers product allowance and access to limited releases
• Opportunities for personal development and brand training within a growing luxury drinks house
• Purpose-driven culture – be part of a B Corp business balancing people, planet, and profit

At Hattiers, rewards goes beyond remuneration. You\'ll join a small, passionate team at the forefront of British Rum, a brand built on craftsmanship, integrity, and the spirits of adventure. Expect opportunity, recognition, and the freedom to grow within a company that values purpose, as much as performance.

OUR VALUES

Hattiers is an equal opportunity employer. We are committed to fostering an environment that supports, inspires, and respects all individuals. All employment decisions are merit-based and made without regard to race, colour, religion, sex, sexual orientation, marital status, age, disability, national or ethnic origin, or any other protected characteristic.