Business Development Executive

PepsiCo Inc.; Reading; On-site; GBP 25,000 - 42,000; Full time

Job summary

Pipers is seeking a Field Based New Business Development Executive in the Cambridge area to drive new customer acquisition and build distribution for the Direct Delivery model. You will visit potential sites, present the brand, and convert independents and group outlets, aiming to expand the brand’s reach in the out of home channel.

The role demands a proactive, target-driven self-starter with strong communication, presentation, and negotiation skills, capable of managing multiple IT platforms

Qualifications

• Drive for results with a target-driven mindset.
• Team player with ability to work on own initiative.
• Excellent presentation and communication skills.
• Well organised with ability to prioritise workload.
• Able to work under pressure and manage multiple IT platforms.

Responsibilities

• Achieve daily, weekly and monthly new business productivity measures.
• Meet acquisition targets, order revenue targets and retention targets.
• Identify, prospect and convert independents and group prospects into customers.
• Plan and organise time to drive results and efficiency.
• Use CRM to capture visits, customer interactions and orders.
• Maintain a healthy sales pipeline and negotiate trading agreements.
• Collaborate with Field Sales Manager to ensure best-in-class customer experience.
• Visit targets to cold call and introduce Pipers Direct Delivery benefits.
• Attend trade shows to drive brand awareness and new opportunities.
• Implement marketing initiatives and provide feedback on results.

Skills

Drive for results

Team player

Own initiative

Presentation skills

Proactive

Organised / prioritisation

Pressure handling

Communication skills

Structured thinking

Influencing skills

Commercial development

IT platforms (Word, Excel, PowerPoint,

CRM

NAV

Tools

CRM

NAV

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Main Purpose of the job:The Pipers Direct Sales Function provides the foundations for the Pipers brands long term profitable growth strategy, The Direct sales team is truly at the heart of the brands routes and continues to play an integral part in its continued success. This Field Based New Business role is crucial to both the long- and short-term business performance. The passion that our New Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. This role has responsibility for the acquisition of new customers. In this role you will self-generated opportunities, visit potential new sites, create awareness and drive distribution by presenting the brand and by opening new customers.They do this through visiting pre identified targets to sell the benefits of the Pipers brand and the Direct Delivery model and its USP's. They think strategically and identify, prospect and convert both independent and regional group outlets in the out of home channel. They work closely with internal stakeholders in a collaborative way to ensure a first class customer experience from day one and to drive long term loyalty for the brand.

Responsibilities

The region of the role: Cambridge area

• Achievement of daily, weekly and monthly new business productivity measures.
• Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention targets
• Identify, prospect and convert Independent and group prospects into customers.
• Plan and organise your time well to drive both results and efficiency.
• Use CRM system to capture and record visits, customer interactions and orders.
• Manage and maintain a healthy sales pipeline
• Negotiate, Develop and agree commercial trading agreements with key customers.
• Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best-in-class customer experience.
• Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model
• Monitor and communicate competitor and wholesale activity working across internal departments as required.
• Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion.
• Implement new marketing initiatives and feedback on results as required.

Qualifications

• Drive for results / Target Driven
• Team player
• Able to work on own initiative.
• Excellent presentation skills
• Proactive
• Well organised and ability to prioritise work load.
• Able to work under pressure.
• Strong communication skills
• Structured & logical thinker.
• Strong influencing skills
• Drive & dynamism
• Ability to develop commercial skills.Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV)