Business Development Executive

AJ Connect Ltd; London; Hybrid; GBP 35,000 - 41,000; Full time

Job summary

AJ Connect Ltd is seeking a Business Development Executive to drive draught distribution for Showerings Cider across London. The role offers an exciting opportunity within a growing brand, focusing on developing relationships in the hospitality sector. Successful candidates will possess strong sales experience, a passion for premium drinks, and excellent communication skills.

Benefits

Annual bonus (paid quarterly)

Travel allowance

Growth opportunities

Qualifications

• Proven sales experience in drinks, FMCG, or hospitality.
• Knowledge of the London hospitality scene is advantageous.
• Excellent communication and negotiation skills.

Responsibilities

• Build and maintain relationships with pub owners and bar managers.
• Prospect and onboard new accounts in the London On-Trade.
• Educate trade partners about Showerings Draught.

Skills

Sales experience

Communication skills

Negotiation skills

Interpersonal skills

Self-motivated

Job description

Company Name: Showerings Cider
Job Title: Business Development Executive
Location: London, UK (remote & field based)
Reports to: Brand Manager
Employment Type: Permanent, Full-time
Salary: £35 000 + benefits and annual bonus (paid quarterly)

AJ Connect is delighted to once again be partnering exclusively with Showerings Cider, an ambitious and fast-growing fine cider brand, as they look to appoint a Business Development Executive to help grow their premium draught cider, Showerings Draught, across the London On-Trade market and manage Off-Trade accounts across the UK.

Known for their high-quality, artisanal approach, Showerings offers a distinctive alternative to the mainstream, made from carefully selected apples and steeped in heritage. The brand sits proudly within the Brothers Drinks Co. portfolio, which also includes iconic names like Babycham.
This is a fantastic opportunity to join a passionate, growing team at the forefront of the UK s premium cider movement.

Job Overview
As Business Development Executive, you ll drive draught distribution across London s pubs, bars, and hospitality venues, while managing and supporting national Off-Trade listings with key retail partners. This dual-focused role requires a confident communicator with solid sales experience, ideally within the drinks or hospitality sector, who thrives in a field-based role and genuinely loves great cider.

Key Responsibilities:
Sales & Relationship Development:

• Build and maintain strong relationships with pub owners, bar managers, and buyers.
• Regularly visit venues and identify opportunities to increase distribution.
• Prospect and onboard new accounts across the London On-Trade and national Off-Trade markets.

Product & Brand Promotion:

• Educate trade partners on the benefits and story behind Showerings Draught.
• Organise and lead tastings, events, and promotional activities to build awareness.

Market Insight & Reporting:

• Monitor market trends, customer feedback, and competitor activity.
• Provide regular updates and insights to the Brand Manager and wider team.

Customer Support:

• Act as the main point of contact for your customer base.
• Ensure high levels of service and support, from first pour to repeat orders.

Candidate Requirements:

• Proven sales experience in the drinks, FMCG, or hospitality industries (Off-Trade experience desirable)
• Knowledge of the London hospitality scene and existing contacts (advantageous)
• Passion for premium drinks and artisan products
• Excellent communication, negotiation, and interpersonal skills
• Self-motivated, proactive, and confident managing your own patch
• Comfortable with cold calling and face-to-face client meetings
• A clean UK driving licence is essential.

What s On Offer

• £35 000 base salary
• Annual bonus (paid quarterly)
• Travel allowance
• Growth opportunities within a supportive, ambitious team
• The chance to work with a high-quality, values-driven brand.

How to Apply
If this fantastic opportunity aligns with your skills and aspirations, please reach out to the AJ Connect team. We d love to discuss how this role could be the perfect next step for your career.