Business Development Executive

Inspiring Interns; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media agency in London is seeking a Business Development Executive to drive sales and build relationships with top advertisers. The ideal candidate will excel in sales negotiation, have strong communication skills, and be proficient with CRM tools. This opportunity offers a dynamic work environment and the chance to work with major brands in the media industry.

Qualifications

• Experience in sales or business development is preferred.
• Ability to engage clients and build relationships.
• Strong presentation and communication skills.

Responsibilities

• Generate leads and develop a sales pipeline.
• Negotiate and close deals with clients.
• Manage client relationships and ensure satisfaction.

Skills

Sales & Negotiation

Client Relationship Management

Communication & Presentation Skills

Technical & Analytical Skills

Resilience & Adaptability

Tools

CRM

Microsoft Office

DMT

Monday.com

Canva

Job description

Overview

This is an exciting opportunity to join our friendly and supporting team and begin your career in the exciting media & advertising industry, forging key relationships with the UK’s top media agencies, out-of-home specialists and blue chip brands, within a fast-growing and free thinking business.

We’re looking for a dedicated and personable Business Development Executive to join our growing team.

Key Responsibilities

• Sales & Negotiation
  • Prospecting & Lead Generation: Research and identify potential advertisers, ensuring a steady stream of qualified leads. Initiate contact through warm/ cold outreach to obtain meetings to build a robust sales pipeline.
  • Consultative Selling: Understand client objectives and challenges to propose tailored advertising solutions that deliver measurable ROI. Build trust through strong questioning techniques and a problem-solving approach.
  • Negotiation & Closing Deals: Facilitate contract negotiations, ensuring agreements satisfy both client needs and company goals. Ensure all aspects of the deal, from pricing to deliverables, are clearly defined.
  • Pipeline Management: Use CRM tools to monitor leads, track progress, and maintain up-to-date records on prospects, renewals, and client interactions.
  • Achieving Sales Targets: Consistently meet or exceed monthly, quarterly, and annual sales goals through effective planning, execution, and follow-up.

• Industry & Product Knowledge
  • Media Planning & Buying: Understand how agencies allocate budgets across channels, identifying opportunities offering to feature on OOH plans.
  • Performance Metrics & ROI: Clearly articulate key metrics like impressions, reach, frequency, and dwell time, helping clients measure the impact of their campaigns.
  • Market Awareness: Stay informed about trends in OOH advertising, and how Gen Z & Student Gen Z interests, brand preferences and values are evolving.
  • Competitor & Brand Awareness: Track competitor activities and use insights to position E24 strategically. Stay updated on client industries, product launches, and market challenges to provide relevant solutions.

• Client Relationship Management
  • Account Management: Develop and maintain long-term relationships with advertisers, ensuring repeat business and upselling opportunities. Act as a trusted advisor to key stakeholders.
  • Stakeholder Engagement: Regularly engage with media agencies, OOH agencies, and direct clients to build rapport and ensure alignment with their campaign goals.
  • Persuasion & Influence: Present compelling arguments and evidence to convince clients of the value and impact of offerings, adapting strategies to different decision-makers based on their personas and preferences.

• Communication & Presentation Skills
  • Storytelling & Pitching: Develop compelling sales presentations and proposals that highlight E24’s unique value proposition, backed by audience data and campaign success stories.
  • Data-Driven Selling: Leverage analytics and audience insights to craft persuasive sales arguments and demonstrate the effectiveness of OOH advertising.
  • Public Speaking: Deliver impactful presentations to clients and agency teams, effectively communicating E24’s capabilities with confidence and precision.

• Technical & Analytical Skills
  • CRM Proficiency: Utilize platforms like DMT (internal Booking System) and Monday.com for task management, pipeline management, and client relationship management, ensuring efficiency and accuracy.
  • Report Analysis: Analyse sales figures and historical sales reports to uncover insights, identify trends, and pinpoint growth opportunities.
  • Forecasting: Provide weekly sales forecasts based on pipeline activity, campaign value, and market conditions to inform leadership and planning.
  • Competency with Microsoft Office: Utilising Excel, PowerPoint and Word to complete daily sales tasks. Canva skills a bonus.

• Resilience & Adaptability
  • Handling Objections: Address client concerns and objections effectively, refining approaches to secure positive outcomes.
  • Time Management: Prioritize tasks across multiple clients, campaigns, and deadlines, ensuring timely follow-up and post-campaign evaluations.
  • Continuous Learning: Regularly update industry knowledge and explore resources to refine sales skills and techniques and stay ahead of market trends.