Business Development Director - (Data & Measurement)

Captify®; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bupa HealthCare Plan

Aviva Pension Scheme

Personalized Benefits Platform

25 days + 3 Wellness days

Job summary

Captify is seeking a strategic commercial professional to grow data partnerships and extend Captify's data beyond its core media proposition. The role focuses on identifying high-value partners, negotiating commercial terms and building scalable relationships that drive measurable revenue and align with Captify's objectives.

The ideal candidate brings deep data/adtech knowledge, strong commercial acumen and a proven track record of creating strategic partnerships that deliver growth.

Qualifications

• 5+ years' experience in commercial partnerships or data sales.
• Proven track record growing strategic partnerships with measurable revenue growth.
• Strong understanding of the digital advertising, audience data and identity landscape.
• Excellent relationship management with internal and external stakeholders.

Responsibilities

• Develop and execute Captify's commercial partnerships strategy to drive incremental revenue.
• Identify and secure new strategic partners across media, adtech and data ecosystems.
• Lead end-to-end partnership lifecycle from outreach to negotiation and launch.
• Build senior-level relationships to understand partners' objectives and growth opportunities.
• Develop joint business plans to drive adoption and long-term success.
• Grow existing partnerships through cross-sell, upsell and new use cases.
• Collaborate with Commercial, Product, Marketing and Legal to onboard and support partnerships.
• Ensure partner SLAs are achieved and identify new engagement opportunities.
• Monitor market trends and inform strategy with competitive insights.
• Provide feedback to Product to influence future development and innovations.
• Maintain forecasting, pipeline management and reporting on performance.

Skills

Partnership development

Strategic alliances

Negotiation with senior stakeholders

Cross-functional collaboration

Adtech/digital advertising knowledge

Job description

Captify's unique search intelligence platform provides brands with a deep understanding of consumer interests, motivations, and intentions in real time, allowing for precise targeting and better campaign measurement. The underlying machine learning technology transforms real search intent into actionable marketing strategies that are used by over 800 leading global brands for programmatic activation, pre-campaign strategies, and unique measurement solutions. Captify is regularly recognised for innovation and excellence in advertising technology. Captify UK recently won Campaign's Ad Tech provider of the year award.

Captify is part of the Verve Group. Verve for Advertisers is a global, end-to-end advertising technology platform that helps brands and agencies reach target audiences across the open web. Operating as a full-stack ad exchange, it connects buyers with premium publishers across mobile apps, CTV, and digital screens.

What We're Looking For:

This is a strategic commercial role responsible for driving long-term, sustainable revenue growth through the development, expansion and commercialisation of Captify's data partnerships.

The role focuses on identifying and building high-value partnerships that extend the reach of Captify's data beyond its core media proposition, unlocking new revenue streams, accelerating adoption across strategy, activation and measurement, and enabling the commercial team to bring innovative products and solutions to market.

Working cross-functionally with Commercial, Product, Marketing and Legal, this role will shape partnership strategy, negotiate commercial agreements, and build scalable relationships that deliver mutual value and support Captify's wider business objectives.

The ideal candidate combines deep knowledge of the data and adtech ecosystem with strong commercial acumen, relationship-building skills and a track record of creating strategic partnerships that drive measurable business growth.

What You'll Do:

• Develop and execute Captify's commercial partnerships strategy, identifying opportunities to drive incremental revenue and expand the reach of Captify's data solutions.
• Identify, qualify and secure new strategic partners across the media, adtech and data ecosystem, with a clear focus on long-term commercial value.
• Lead the end-to-end partnership lifecycle, from opportunity identification and outreach through commercial negotiation, contracting and launch.
• Build trusted senior-level relationships with partners, gaining a deep understanding of their commercial objectives, data strategies and growth opportunities.
• Develop joint business plans that drive adoption, revenue growth and long-term partnership success.
• Grow existing partnerships by identifying opportunities to cross-sell, upsell and introduce new products, markets and use cases.
• Collaborate closely with Captify's Commercial teams to create shared pipeline opportunities and maximise revenue across all channels where Captify's data is available.
• Partner with Product, Marketing, Legal and other internal stakeholders to ensure partnerships are successfully onboarded, operationalised and supported.
• Work alongside the Commercial Partnerships Account Manager to ensure partner SLAs are consistently achieved, whilst proactively identifying new opportunities to increase engagement and value.
• Monitor market trends, competitor activity and emerging technologies to identify new partnership opportunities and inform commercial strategy.
• Act as the internal voice of the partner, sharing market feedback and collaborating with Product teams to influence future product development and innovation.
• Maintain accurate forecasting, pipeline management and regular reporting on partnership performance, commercial progress and future opportunities.
• Work closely with UK Commercial Leadership to identify partnership opportunities that strengthen and support Captify's core business and go-to-market strategy.

What You'll Need:

• 5+ years' experience in commercial partnerships, business development or data sales within media, adtech, martech or digital advertising.
• Proven experience developing and growing strategic commercial partnerships that deliver measurable revenue growth.
• Strong understanding of the digital advertising, audience data and identity landscape.
• Demonstrated success negotiating complex commercial agreements with senior stakeholders.
• Excellent relationship management skills, with the ability to influence both internal and external stakeholders at all levels.
• Commercially minded with strong strategic thinking and problem-solving capabilities.
• Highly collaborative, with experience working cross-functionally across Commercial, Product, Marketing, Legal and Finance.
• Excellent communication, presentation and negotiation skills.
• Comfortable operating in a fast-paced, evolving environment with strong attention to detail.
• Willingness to travel for partner meetings, including occasional international travel, while working effectively within a hybrid or remote team.

What We Offer

Just a few of the benefits waiting for you at Verve:

• Stay healthy with our Bupa HealthCare Plan with easy access to medical care
• Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 3% of your qualifying earnings
• Pick what matters most to you in our Personalized Benefits Platform, with a budget of £50/month
• Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays

Boost your professional knowledge with our annual training budget & internal webinars… and even more reasons to join us!

Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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