Business Development Associate, EMEA (French Speaking)

WGSN; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading trend forecasting company in London seeks a Business Development Associate. This role demands fluency in French and involves generating leads, qualifying them, and driving new business opportunities. Ideal candidates are passionate about sales, have excellent communication skills, and thrive in a fast-paced environment. This position offers career development opportunities and is well-suited for those eager to innovate in sales.

Benefits

25 days of holiday per year

Pension and life assurance

Flexible benefits platform

Employee assistance program

Great learning and development opportunities

Qualifications

• Fluency in French and English is essential.
• Passionate about sales and fast-growth environments.
• Enjoy building relationships and hitting targets.

Responsibilities

• Generate outbound leads via email and cold calling.
• Research growth opportunities in key industries.
• Qualify leads and book discovery calls.

Skills

Fluency in French

Communication skills

Sales passion

Organizational skills

Curiosity about trends

Tools

Salesforce

Salesloft

Job description

The role

Business Development Associate to join our Sales team in London. Fluency in French is required.

Role overview

WGSN is looking for a driven, curious, and self-motivated Business Development Associate to join our dynamic EMEA New Business team. This is a unique opportunity to kickstart or elevate your sales career with the world’s leading consumer trend forecasting company, helping global brands stay ahead of what's next.

In this high-volume sales role, you’ll be at the forefront of our growth engine, reaching out to prospective clients, sparking meaningful conversations, and driving new business opportunities across different markets and verticals.

If you\'re fluent in French, love the idea of turning insight into opportunity, and are looking to build a career in sales as part of a fast-paced, collaborative team, we want to hear from you.

The team

At WGSN, we have high-performing sales teams made up of Client Services Coordinators, Business Development Associates, Business Development Managers, and Account Managers who have worked incredibly hard over the past year to achieve outstanding results. Our teams are diverse, tenacious, resilient, and extremely dedicated because they truly believe in the value WGSN services bring to our global clientele who operate in Fashion, Beauty, Interiors, Food & Drink and Consumer Tech. We never compromise on collaboration, which allows us to have a strong team dynamic. From Start-Ups to Fortune 500 companies; WGSN supplies specialised intelligence to the most valuable brands in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech, allowing these brands to produce outstanding products that consumers will demand for years to come.

Responsibilities

• Generate outbound leads via email, social outreach, and high-volume cold calling.
• Research and identify strategic growth opportunities within key industries and markets.
• Qualify inbound and marketing-generated leads, and book discovery calls for Business Development Managers.
• Effectively communicate WGSN’s value proposition to a wide range of professionals, from creatives to C-suite.
• Help build and maintain a robust pipeline to support the wider sales team’s ambitious goals.
• Collaborate with Business Development Managers to ensure seamless lead hand-off and follow-up.
• Track and optimise outreach effectiveness through CRM and sales enablement tools.
• Meet and exceed key activity metrics — including outreach volume, meetings booked, and engagement conversion.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications

• You’re fluent in French and English (essential).
• You’re passionate about sales and excited to build or continue your career in a fast-growth environment.
• You’re energised by hitting (and exceeding) targets and KPIs.
• You’re a confident communicator who enjoys talking to people and building relationships.
• You’re naturally curious about trends, industries, people, and business challenges.
• You’re organised, proactive, and thrive in a fast-paced, high-output team.
• You want to work in a creative, global company that is at the forefront of consumer insights.
• Bonus points if you have experience using Salesforce, Salesloft, or similar sales tools, and/or previous experience in a high-volume outbound sales environment.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year - with an option to buy/ sell up to 5 days
• Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance

is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

A Note for Applicants

A Note for Applicants: We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.

A Note for Recruiters

Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.