Business & Data Strategist

Samsung Electronics UK; Chertsey; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading electronics company is seeking a strategic problem solver for their Lifestyle Lab Europe team. This role involves analyzing datasets, leading research, and developing market reports to inform product strategies. The ideal candidate will have experience in data-driven business strategy and strong quantitative research skills. This position offers a hybrid work model, competitive salary, and a comprehensive benefits package.

Benefits

Hybrid working

Bonus scheme

Car allowance

Private medical

Income protection

Enhanced pension

Volunteering days

Flexible benefits portal

25 days holiday plus bank holidays

Discounts on Samsung products

Qualifications

• Proven experience in data-driven business, product, or marketing strategy development.
• Expertise in quantitative research and statistical analysis methods.
• Strong skills in market modelling, forecasting, and opportunity sizing.

Responsibilities

• Analyse product, sales, and market datasets to uncover business opportunities.
• Lead quantitative research and integrate findings with other streams.
• Develop market sensing reports on products, trends, and consumer needs.

Skills

Data-driven strategy development

Quantitative research

Statistical analysis

Market modelling

Data visualisation

Collaboration

Tools

Excel

PowerPoint

GfK

Euromonitor

Job description

Position Summary

Why join our team?

The Lifestyle Lab Europe is a dynamic innovation team dedicated to developing brand new products and features for Samsung’s home appliances and air solutions. We work at the intersection of data, insight, and innovation, partnering closely with internal product planning and R&D teams to shape future product line-ups tailored to European markets and consumer needs. Our team of innovation specialists spans quantitative & qualitative consumer research, product planning, design, and business strategy. We are seeking a strategic problem solver adept at uncovering insights in data and linking innovation to product strategy.

Role And Responsibilities

Your key responsibilities

• Analyse product, sales, and market datasets to uncover business opportunities and white spaces
• Lead quantitative research and integrate findings with other research streams to identify clear, actionable strategies
• Develop market sensing reports on products, trends, and consumer needs
• Uncover local needs by conducting field research i.e. consumer home visits, shop visits and conferences
• Benchmark competitors’ strategy (e.g. product launches, portfolios, technical specifications, features, pricing)
• Create data visualisations and dashboards to easily communicate complex insights

What We Need For This Role

To be successful, you will possess the following skills and attributes:

• Proven experience in data-driven business, product, or marketing strategy development
• Expertise in quantitative research and statistical analysis methods; proficiency with market analysis platforms (e.g., GfK, Euromonitor)
• Strong skills in market modelling, forecasting, and opportunity sizing
• Expertise in Excel (advanced formulas, pivot tables, modelling) and PowerPoint for data-storytelling
• Experience in turning numbers into insights that impact decision-making
• Comfort with ambiguity, experimentation, and exploring new approaches
• Intellectual curiosity with the ability to quickly familiarise yourself with new products, technologies, and markets
• Openness to responsibly explore and test new research methodologies (e.g. AI) to diversify and streamline our processes
• Collaborative approach with the willingness to both learn from and mentor others

Desirable (not Required)

• Experience in consumer electronics or home appliances sector
• Familiarity with data visualisation tools (e.g., Tableau, Power BI)
• Multilingual proficiency (English + another European language)

Skills And Qualifications

What does success look like?

Within 6 months you should achieve the following:

• Gain familiarity with Samsung’s expansive product portfolio and innovation processes
• Deliver targeted market sensing reports that provide unique, data-backed European insights to stakeholders
• Support ongoing innovation projects — contributing quantitative depth to ideation workshops, research synthesis, and product concept validation
• Build strong working relationships across innovation, R&D, and product planning teams
• Master the available resources, software, and data platforms for your role

Benefits Of Working At Samsung Include

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Private medical – single
• Income protection
• Enhanced pension contribution
• Three volunteering days each year
• Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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