Business Data Analyst

Vector Resourcing; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a skilled Digital Product Analyst to enhance their digital products through data analysis and user research. The ideal candidate will work collaboratively to gather requirements and monitor product performance, utilizing advanced analytics tools to inform strategic decisions.

Qualifications

• Experience in a product analyst role with user support.
• Strong proficiency in data analysis tools like PowerBI, Excel, and SQL.
• Familiarity with Agile project delivery.

Responsibilities

• Collect and interpret complex data for product design.
• Conduct user research and develop personas.
• Gather product requirements and document user stories.

Skills

Data Analysis

User Research

Data Visualisation

Communication

Stakeholder Engagement

Education

PRINCE2 Foundation

Tools

PowerBI

Excel

SQL

Job description

Our client is seeking a skilled and data-driven Digital Product Analyst to join their Regulation and Digital Transformation directorate. This role is ideal for a detail-oriented individual passionate about using data and user insights to shape innovative digital products. You will work closely with cross-functional teams to ensure products meet user needs and strategic goals through analytics, research, and collaboration.

Responsibilities

• Data Analysis: Collect and interpret complex data from user interactions, surveys, and logs using tools such as Excel, SQL, and PowerBI. Create visualisations and reports to inform design and strategic decisions.
• User Research: Conduct user research through surveys, interviews, and usability testing. Develop personas and journey maps to guide development.
• Requirements Gathering: Collaborate with stakeholders to gather and document product requirements, facilitating workshops and drafting detailed specifications and user stories.
• Market and Performance Analysis: Monitor product KPIs, research market trends and competitors, and identify opportunities for innovation and optimisation.
• Product Documentation: Create and maintain comprehensive product documentation including research findings, performance reports, and market analysis summaries.
• Collaboration: Work with digital product owners, designers, developers, and wider IT and business teams to ensure product vision and execution align with user and business needs.

Skills & Experience

• Experience in a product analyst role with direct user support and stakeholder engagement.
• Strong proficiency with data visualisation and analytics tools (e.g. PowerBI, Excel, SQL).
• Experience conducting user research and delivering actionable insights.
• Familiarity with Agile project delivery and documentation (user stories, acceptance criteria).
• Working knowledge of industry analytics tools and AI/machine learning applications such as Microsoft CoPilot or generative AI (desirable).
• Strong communication skills with the ability to explain complex concepts in non-technical terms.
• PRINCE2 Foundation (desirable).
• Proven ability to deliver excellent customer service and provide user training.