Business Analyst- Market Strategy

Principle; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Principle is seeking a Business Analyst - Market Strategy to join our European growth initiative. You will conduct deep-dive market analyses across the UK, Germany and France, build dashboards, and turn data into strategic recommendations for leadership.

The role requires advanced SQL, strong data-visualization skills, and the ability to communicate complex evidence clearly. You will work from the London office three days per week.

Qualifications

• Advanced SQL with ability to build complex queries and derive datasets.

Responsibilities

• Lead market and performance analyses that inform strategy across three major European markets.
• Track creator-ecosystem health, growth trends and emerging opportunities.
• Write complex SQL independently and build data sets from source data.
• Create interactive dashboards that make performance drivers and strategic trade-offs clear.
• Turn findings into concise, decision-ready narratives for leadership.
• Evaluate market and product opportunities and support strategic analysis with minimal guidance.

Skills

Advanced SQL

Dashboard development

Data analysis

Stakeholder communication

English proficiency

Storytelling

London work availability

Tools

SQL

Tableau

Power BI

Job description

We are recruiting a Business Analyst - Market Strategy for a global technology company whose video platform supports a large and fast-moving creator ecosystem across Europe. You will conduct deep-dive market analysis across the UK, Germany and France, monitor ecosystem performance and growth, and convert complex data into recommendations that shape European market strategy. This is a visible role for an analyst who is equally comfortable writing complex SQL, building interactive dashboards and explaining what the evidence means for the business.

What you will do:

• Lead market and performance analyses that inform strategy across three major European markets.
• Track creator-ecosystem health, growth trends and emerging opportunities.
• Write complex SQL independently and build data sets from source data.
• Create interactive dashboards that make performance drivers and strategic trade-offs clear.
• Turn findings into concise, decision-ready narratives for leadership.
• Evaluate market and product opportunities and support strategic analysis with minimal guidance.

What you will bring:

• Advanced SQL, including independently structuring complex queries and pulling data sets from scratch.
• Strong interactive dashboard and data-visualization experience.
• Experience applying analytics to market strategy, business performance or a scaled digital ecosystem.
• Sound statistical judgement, metric-design capability and data-quality awareness.
• Strong business storytelling and stakeholder-influencing skills.
• Professional proficiency in English.
• Availability to work from the London office three days per week.