Business Analyst- Market Strategy

Principle HR; Greater London; Hybrid; GBP 72,000 - 88,000; Full time

Job summary

Principle HR is seeking a Business Analyst - Market Strategy for a global technology company with a video platform serving a large creator ecosystem in Europe.

You will conduct deep-dive analyses across the UK, Germany and France, monitor ecosystem performance and translate complex data into strategic recommendations. This role requires strong SQL, dashboards and clear storytelling for leadership.

Qualifications

• Advanced SQL capabilities and ability to build data sets from scratch.
• Strong experience creating interactive dashboards and data visualisation.
• Experience applying analytics to market strategy and performance.
• Sound statistical judgement and metric design.
• Excellent business storytelling and stakeholder influencing skills.
• Professional English proficiency.

Responsibilities

• Lead market and performance analyses across three European markets.
• Track creator-ecosystem health, growth trends and opportunities.
• Write complex SQL and build data sets from source data.
• Create dashboards that illustrate performance drivers and trade-offs.
• Turn findings into concise, decision-ready narratives for leadership.
• Evaluate market/product opportunities with minimal guidance.

Skills

Advanced SQL

Interactive dashboards

Market analytics

Data quality awareness

Storytelling

Stakeholder influence

English proficiency

Tools

SQL

Dashboarding

Job description

Business Analyst - Market Strategy

• 12-month contract
• Hybrid 3 days per week in London
• Salary is £80,000 per year

We are recruiting a Business Analyst - Market Strategy for a global technology company whose video platform supports a large and fast-moving creator ecosystem across Europe. You will conduct deep-dive market analysis across the UK, Germany and France, monitor ecosystem performance and growth, and convert complex data into recommendations that shape European market strategy. This is a visible role for an analyst who is equally comfortable writing complex SQL, building interactive dashboards and explaining what the evidence means for the business.

What you will do:

• Lead market and performance analyses that inform strategy across three major European markets.
• Track creator-ecosystem health, growth trends and emerging opportunities.
• Write complex SQL independently and build data sets from source data.
• Create interactive dashboards that make performance drivers and strategic trade-offs clear.
• Turn findings into concise, decision-ready narratives for leadership.
• Evaluate market and product opportunities and support strategic analysis with minimal guidance.

What you will bring:

• Advanced SQL, including independently structuring complex queries and pulling data sets from scratch.
• Strong interactive dashboard and data-visualisation experience.
• Experience applying analytics to market strategy, business performance or a scaled digital ecosystem.
• Sound statistical judgement, metric-design capability and data-quality awareness.
• Strong business storytelling and stakeholder-influencing skills.
• Professional proficiency in English.
• Availability to work from the London office three days per week.