Business Analyst

BookFlowGo; Birmingham; On-site; GBP 35,000 - 44,000; Full time

Job summary

A leading technology company in Birmingham is looking for a Business Analyst to join their team. The role involves using structured product discovery techniques to clarify requirements and translate them into actionable user stories. The ideal candidate will have experience in creating workflows and documentation within a software environment. Competitive salary and benefits package offered.

Benefits

25 days annual leave

Profit Share Bonus

Gym Discounts

Private Dental Insurance

Private Medical Insurance

Social Club Discounts

Qualifications

• Strong experience creating process workflows, journey maps, and JTBD-based problem statements.
• Curious mindset - comfortable challenging assumptions and exploring the real 'why'.
• Proven ability to write clear user stories and acceptance criteria.

Responsibilities

• Investigate and document current behaviour across products such as web, mobile, kiosks.
• Plan and run discovery sessions and workflow analysis with internal teams and clients.
• Translate requirements into clear user stories and acceptance criteria.

Skills

Experience in a Business Analyst or Product Analyst role within a software environment

Creating process workflows

Journey maps

Writing clear user stories

Excellent written and verbal communication skills

Tools

Confluence

Jira

Job description

Business Analyst

Salary £35,060 - £43,826 + Benefits + Profit Share Bonus

Office Based - Birmingham

Closing Date: 20th October

We care deeply about inclusive working practices and diverse teams. If you'd prefer to work full-time, part-time or as a job-share, we'll facilitate this wherever we can - whether to help you meet other commitments or to help you strike a great work-life balance.

About

ParkIT is a part of BookFlowGo which brings together three specialist businesses within the Holiday Extras Group:

• Book / Parkspace – powering the world’s leading pre-book and omni-channel platforms for travel and parking.
• Flow / ParkIT – providing operational software and consultancy to optimise logistics, capacity, and customer experience.
• Go / FGS – manufacturing bespoke self-service hardware to reduce costs and improve throughput.

Within BookFlowGo, ParkIT focuses on the Flow element - delivering a SaaS platform and connected hardware for airport and valet parking operators. Our technology powers the entire customer and vehicle journey, from ANPR entry to vehicle condition capture, key lockers, and self-service kiosks.

We’re growing fast, and this role is part of that growth. Working under the guidance of the Product Lead, you’ll join the Product function to bring structure, discovery discipline, and clear documentation that enables the engineering and QA teams to move with confidence.

We’re looking for a Business Analyst who can use structured product discovery techniques to clarify problems, uncover the ‘why’ behind requests, and translate insight into actionable, testable stories for engineering, bridging the gap between business requirements and technical implementation.

The Role

By joining the team you’ll:

• Investigate and document current behaviour across our products (web, mobile, kiosks, lockers, ANPR integrations).
• Produce clear artefacts, process maps, data flows, user journeys and state models, and maintain documentation in Confluence and Jira.

• Plan and run discovery sessions and workflow analysis with internal teams and clients.
• Use structured frameworks such as Business Process Modelling, Customer Journey Mapping, and Jobs to Be Done (JTBD) to uncover the “why” behind requests.
• Identify user pain points and validate them with data and operational insight.

• Translate requirements into clear user stories and acceptance criteria that engineers and QA can easily interpret.
• Define Non-Functional Requirements (NFRs), edge cases, and dependencies early to reduce delivery risk.
• Identify edge cases, dependencies, and potential risks early.
• Support the Product and Engineering Leads in refining and sequencing delivery work.

• Support Product Delivery by providing detail and structure to roadmap items and feature definitions.
• Support QA by ensuring requirements are traceable to test cases.
• Work with stakeholders to ensure acceptance criteria are met before release.
• Contribute to post-deployment reviews to confirm business outcomes are achieved.

What you can bring to our team:

• Experience in a Business Analyst or Product Analyst role within a software (ideally SaaS) environment.
• Strong experience creating process workflows, journey maps, and JTBD-based problem statements.
• Curious mindset - comfortable challenging assumptions and exploring the real “why”.
• Proven ability to write clear user stories and acceptance criteria that engineers and QA can easily interpret.
• Skilled in defining and validating NFRs and recognising edge cases.
• Confident in managing multiple stakeholders and balancing competing priorities.
• Excellent written and verbal communication skills.
• Full UK driving licence for occasional site visits (e.g. airport car parks across the UK).

Desirable

• Experience in hardware-integrated SaaS (e.g., ANPR, kiosks, IoT).
• Understanding of airport operations, parking, or transport/logistics workflows.
• Basic familiarity with data querying or analytics (SQL, dashboards, etc.).
• Awareness of accessibility, data protection, and operational safety considerations.

Everyone’s career path is individual and different, so this is just a guide. If your experience doesn\'t precisely match this, you’re encouraged to apply so that we can discover your unique talents!

How we hire for this role

We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you’ve applied for, you’ll enter our hiring process as follows:

• Intro call: a chance to learn about you and your experience, and for us to answer your early questions
• Assessment: Your chance to show us what you can do
• Face to face interview: Competency and skills based interview

Cultivating a diverse and inclusive culture is paramount for us.

Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via [e-mail].

Why choose BookFlow Go & The Holiday Extras Group?

At the Holiday Extras Group, we’re creating a workplace where everyone can thrive, build their careers and reach their limitless potential. By joining our team, you can enjoy a world of benefits to enhance your lifestyle and well-being. We want you to feel supported and rewarded every day. Learn more about our culture and benefits.

• Time is precious: 25 days annual leave (+BH’s), extra holidays through Holiday Buy, Birthday Day Off, and Sabbaticals at each milestone.
• Parental Leave: Enhanced parental leave - Up to 1 year off, including 13 weeks at 100% pay, 13 weeks at 50% pay
• Road to well-being: Access to Gym Discounts, Private Dental Insurance and Private Medical Insurance (after 4 years)
• Celebrate success together: Enjoy a Profit Share Bonus and a pension scheme with Aviva.
• Good for the soul: Join our Social Club for 25% off any ticket or event in the UK, Discounts on the latest tech, or give back to your community with our Volunteering Scheme.
• Plan ahead: Income protection, Critical illness cover and Life assurance