Business Analyst

Wesleyan Financial Services Limited; Birmingham; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Annual performance-based bonus

28 days annual leave + culture day + H

Company pension matched

Free underground parking in Birmingham

Cashback and discounts

Enhanced maternity & paternity pay

Volunteering days

Life assurance

Job summary

Wesleyan Group is seeking a Business Analyst to bridge business stakeholders and the CRM Scrum Team. You will ensure CRM solutions deliver value, align with objectives, and meet user needs.

You will elicit requirements, translate them into user stories, document integrations, and support UAT and testing. Hybrid role in Birmingham with a comprehensive benefits package.

Qualifications

• Elicit, analyse, document and validate business requirements.
• Translate business needs into user stories and acceptance criteria.
• Conduct impact assessments and gap analysis.
• Analyse and document integration requirements between CRM and external systems.
• Define and maintain data mapping specifications for integrations, automation and migrations.
• Facilitate workshops and process mapping sessions.
• Build relationships with stakeholders and SMEs.
• Manage expectations and ensure alignment.
• Support backlog refinement and prioritisation.
• Ensure user stories meet the definition of ready.
• Create process maps, user journeys and specifications.
• Support UAT and test scenario creation.
• Assist with defect triage and validation.
• Promote continuous improvement and best practice.

Responsibilities

• Strong stakeholder management and relationship-building skills.
• Requirements elicitation and user story definition.
• Strong communication and facilitation skills.
• Experience analysing and documenting system integrations between CRM and business systems.
• Experience defining and managing data mapping requirements, data flows and transformations.
• Understanding of end-to-end business processes across integrated applications.
• CRM experience ideally Microsoft Dynamics 365 (desirable).
• Knowledge of API-led integrations and integration patterns (desirable).
• Annual Performance-based Bonus – based on company and personal performance.
• 28 days annual leave (plus 1 culture day and bank holidays) – increases to 30 with 5 years’ service.
• Company pension scheme – matched +2% (up to 10%).
• Free underground Birmingham city centre parking (weekends for personal use).
• Cashback and discounts on major brands in retail, leisure, health, wellbeing.
• Enhanced maternity & paternity pay
• 2 volunteering days per year
• Life assurance?

Skills

Stakeholder management

Requirements elicitation

User story definition

Facilitation

Data mapping requirements

Data flows & transformations

System integrations

End-to-end processes

CRM experience (Dynamics 365)

API-led integrations

Tools

Microsoft Dynamics 365

API integrations

Job description

Business Analyst

Salary: Up to £55,000, based on skills and experience

Contract Type: 12 Month FTC – 35 hours a week

Location: Hybrid working office based in Birmingham – typically 2 days in the office per week

Closing Date: 20/11/26

About the role:

The Business Analyst serves as the key link between business stakeholders and the CRM Scrum Team, ensuring CRM solutions deliver measurable business value, align with strategic objectives, and meet user needs.

What we’re looking for:

• Elicit, analyse, document and validate business requirements.
• Translate business needs into user stories and acceptance criteria.
• Conduct impact assessments and gap analysis.
• Analyse and document integration requirements between CRM and external business systems.
• Define and maintain data mapping specifications to support integrations, automation and data migration activities.
• Facilitate workshops and process mapping sessions.
• Build effective relationships with stakeholders and SMEs.
• Manage expectations and ensure alignment.
• Support backlog refinement and prioritisation.
• Ensure user stories meet the definition of ready.
• Create process maps, user journeys and specifications.
• Support UAT and test scenario creation.
• Assist with defect triage and validation.
• Promote continuous improvement and best practice.

What you’ll be doing:

• Strong stakeholder management and relationship-building skills
• Requirements elicitation and user story definition
• Strong communication and facilitation skills
• Experience analysing and documenting system integrations between CRM and business systems
• Experience defining and managing data mapping requirements, data flows and transformations
• Understanding of end-to-end business processes across integrated applications
• CRM experience ideally Microsoft Dynamics 365 (desirable)
• Knowledge of API-led integrations and integration patterns (desirable)
• Annual Performance based Bonus – based on a mixture of company and personal performance
• 28 days annual leave (plus 1 additional “culture day” & bank holidays) – increases to 30 days with 5 years’ service
• Company pension scheme – matched plus 2% (up to 10%)
• Free secure underground Birmingham city centre parking (available on weekends for personal use – subject to availability)
• Cashback and discounts on major brands in retail, leisure, health, and wellbeing
• Enhanced maternity & paternity pay
• 2 volunteering days per year
• Life assurance?

To find out more about some of the great benefits Wesleyan offer, visit our careers page: https://careers.wesleyan.co.uk/applicantPortal/rewards

What to know before applying:

Equal Opportunities: Wesleyan are an equal opportunities employer. We know the best teams are made up of inclusive groups of diverse people where everyone’s contribution counts, and we believe everyone has the right to proudly be themselves. We’re building a culture where difference is actively encouraged and simply recruit the best people for the job irrespective of lifestyle, life history and life choices.

Reasonable Adjustments: We understand that there are a wide range of reasons that you may require reasonable adjustments to the recruitment process- please let us know in your application how we can best support you.

VISA Sponsorship: We are unable to provide VISA sponsorship, and therefore cannot employ anyone who does not have the legal right to live and work in the UK – within our recruitment process you will be asked to provide evidence of your Right to Work.

Advert Closing: We typically advertise for two weeks, though we reserve the right to close adverts early if we receive a high volume of applications; we would therefore recommend an early application if you’d like to be considered for our opportunities.