BTR Marketing Manager

Moda; Harrogate; On-site; GBP 35,000 - 55,000; Full time

Job summary

An exciting opportunity awaits to join a dynamic marketing team at a forward-thinking company focused on creating exceptional living experiences. As a BTR Marketing Manager, you will lead and execute innovative marketing strategies that drive engagement and enhance brand visibility. Your expertise in managing campaigns, collaborating with internal teams, and analyzing performance metrics will be crucial in shaping the marketing landscape. This role offers a chance to make a significant impact in the UK rental market while working in a vibrant and inclusive environment. If you are passionate about marketing and eager to contribute to a pioneering team, this position is perfect for you.

Qualifications

• 3+ years of marketing experience, particularly in BTR marketing.
• Strong verbal, written, and organizational skills are essential.

Responsibilities

• Manage marketing campaigns and evaluate performance metrics.
• Collaborate with teams to generate leads and enhance marketing activities.
• Oversee marketing budgets and ensure high standards of content.

Skills

Marketing Strategy

Communication Skills

Project Management

Budget Management

Influencer Outreach

Education

Bachelor's Degree

Equivalent Experience

Job description

An exciting opportunity to join our growing Moda marketing team with coverage across the UK. Moda Living is looking for an experienced and senior BTR Marketing Manager to join the team.

Our mission: To deliver exceptional living experiences

We continue to push the boundaries of style, service and innovation to craft considered, inclusive residential led neighbourhoods, focusing on best-in-class service and high quality design. We have a clear objective of pioneering positive change to the UK rental landscape and creating happy, healthy, connected and well communities.

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams reporting into the Head of BTR Marketing. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

1. Manage day-to-day marketing activities inc. platform management, campaigns, media partnerships, comms and projects to deliver reservations to business plan.
2. Take ownership of neighbourhood marketing budgets and regularly track and report on spend.
3. Define and execute the marketing and communication activities according to our marketing plan.
4. Coordinate all marketing activities to generate leads, working alongside Digital Marketing team.
5. Collaborate with other teams to increase level of enquiries and restorations.
6. Track performance of all marketing campaigns.
7. Manage and support on building launch activities when Moda is launching in a new city, working alongside mobilisation teams and PR agency to disrupt / draw attention to Moda.
8. Maintenance of key marketing channels to ensure standards remain high and content is up to date and regularly refreshed.
9. Creation and upkeep of marketing assets such as photography, brochures, floorplans and video content. Relying on team to deliver and ensuring regular updates in progress.
10. Identify target partners and liaise to agree Moda benefits, plus implement comms rollout for partners. Communicating with existing or new partners to scope out, coordinate and deliver campaigns i.e. influencers, agencies, partner brands and media outlets (TV, radio, OOH).
11. Regular outreach to influencers for sleepover stories (gifted stays).
12. Support on the creation of Moda’s “The NBHD” lifestyle magazine, gathering content and briefing design quarterly. Coordinate print distribution to all locations inc. partner sites.
13. Responsible for advance planning and highlighting project support needed such as design or content resource. Identify upfront and brief key projects to in-house team and/or agencies.
14. Regular presentation creation and presenting to internal and external stakeholders.
15. Able to present key marketing updates to Team Moda, investors, agencies and partners.
16. Manage and support on key marketing and brand events i.e. topping out, Open House’s and neighbourhood milestones.
17. Regular competitor analysis and research of BTR and consumer brands, for insights and inspiration inc. visiting competition in each city.
18. Represent the Moda brand and be a key attendee for external events and networking opportunities.
19. Regular visits to Moda offices (Harrogate and London) and Moda’s UK neighbourhoods. Averaging bi-weekly visits to sites.

Must have's

1. Bachelor's degree or equivalent experience
2. 3+ years' experience in marketing
3. Experience in BTR marketing
4. Ability to multi-task
5. Strong verbal, written, and organisational skills
6. Great attitude and ability to use initiative and work independently
7. Agency experience either working in or with agencies directly desired.