Brixton House Theatre

Arts Council England; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Brixton House is seeking a Head of Marketing, Communications & Audience Development to join our team in London. You will translate brand and audience priorities into campaigns that grow attendance, engagement and income.

Reporting to the Strategic Lead, you will lead planning, performance and budgets, manage the team and oversee campaigns across artistic, community, commercial and development activity with strong collaboration and inclusive communications at its core.

Qualifications

• Senior marketing experience with integrated campaigns.
• Ability to translate strategy into practical plans.
• Experience briefing designers, producers and external agencies.
• Strong writing, editing and stakeholder management.

Responsibilities

• Lead campaigns and season on-sales.
• Oversee Audience Development and Insights.
• Manage budgets and departmental reporting.
• Lead Brand, Digital and Communications.

Skills

Senior marketing

Campaign management

Digital marketing

CRM & audience segmentation

Budget management

Stakeholder management

Brand development

Team leadership

Content creation

Copywriting

Tools

CRM software

Job description

Job Summary

Brixton House is seeking a Head of Marketing, Communications & Audience Development to join our team.

Job Description

The Head of Marketing, Communications & Audience Development leads Brixton House's marketing and communications delivery, translating brand, audience and impact priorities into campaigns that grow attendance, engagement and income.

Reporting to the Strategic Lead - Brand, Audience & Impact, you will lead departmental planning, performance and resource allocation, manage the team and delegated budgets, and oversee campaigns and season on-sales across artistic, community, commercial and development activity. You will bring creative judgement, audience insight and a collaborative approach to delivering high‑quality work that reflects Brixton House's brand and values in fast‑paced and growing organisation.

Job Requirements

Senior marketing experience, evidence of delivering integrated campaigns, organised, able to prioritise effectively, strong creative judgement, experience briefing designers, artists, producers and external agencies, ability to translate strategy into practical plans, confident working with external suppliers, stakeholders and collaboratively with artists, experience managing campaign or departmental budgets, strong understanding of digital marketing, CRM, audience segmentation, retention and customer journeys, ability to interpret sales and audience data and turn findings into campaign decisions, experience coordinating PR, content and public communications, excellent writing, editing, stakeholder management, attention to detail, a strong team player, an innovator with a proven track record of introducing new ideas and ways of working, and commitment to inclusive cultural participation, accessible communications and Brixton House's values.

Job Responsibilities

Responsibilities include but are not limited to Leadership and Departmental planning, Campaigns and Season on-sales, Audience Development and Insights, Communication, Brand and Digital, Income Generation and Partnerships, Budget and Reporting.

• Job Title: Head of Marketing, Communications & Audience Development
• Hours: Full time
• Artform: Theatre
• Role: Marketing & Digital
• Contract: Permanent
• Location: London

Brixton House is more than just a cultural space; it is a vibrant community hub where creativity thrives, voices are heard, and everyone is welcomed and celebrated. We invite you to join us in our mission to enrich lives through the power of the arts.

Our vision is to empower the undervalued, unheard, and excluded communities through our creative and cultural spaces. We believe in creating a haven where every voice matters, where stories from all walks of life can be shared and celebrated. Ou