Braze Campaign Specialist

SCHMACK | Growth Agency ?; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative growth agency is seeking a Braze Specialist to lead customer engagement campaigns. In this role, you will leverage your expertise in Braze to design and implement strategies that drive measurable results for clients. You'll be pivotal in identifying growth opportunities and providing tailored solutions. The position offers a dynamic environment where your contributions will significantly impact client success. If you're passionate about digital marketing and have a knack for optimising customer interactions, this is the perfect opportunity to make your mark in a forward-thinking agency.

Qualifications

• 3+ years of experience in Braze configuration and campaign management.
• Extensive knowledge of Braze features including Canvas, Campaigns, and Currents.

Responsibilities

• Define and implement digital marketing strategies aligned with client objectives.
• Execute and optimise multi-channel campaigns across email, SMS, and in-app messaging.

Skills

Braze Configuration

Campaign Management

A/B Testing

Segmentation

Liquid

SQL

Education

Bachelor's Degree or Equivalent

Tools

Braze

Amplitude

Mixpanel

Job description

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Direct message the job poster from SCHMACK | Growth Agency

Helping brands scale with Braze | Solutions Lead & Partner at SCHMACK

As a Braze Specialist at SCHMACK, you will leverage your deep expertise in Braze to design, implement, and optimise advanced customer engagement campaigns that deliver measurable impact. You will play a pivotal role in identifying growth opportunities for our clients, providing strategic and technical guidance, and delivering tailored solutions. Your ability to harness Braze’s robust functionality will be instrumental in helping clients achieve their customer engagement goals.

Key Responsibilities

• Define and implement digital marketing strategies and automation roadmaps aligned with client objectives.
• Design and configure scalable Braze solutions, ensuring seamless integration with client ecosystems.
• Extensive experience with a variety of Braze tools, including but not limited to Canvases, Connected Content and Currents.
• Execute and optimise multi-channel campaigns across email, push notifications, SMS, and in-app messaging.
• Implement A/B testing, control groups, and campaign personalisation using Liquid and Braze AI tools.
• Define and implement advanced segmentation for personalised marketing.
• Analyse campaign performance data and generate actionable insights.
• Troubleshoot technical issues and provide guidance on Braze best practices.
• Lead client projects and manage timelines to ensure successful delivery.
• Stay informed on industry trends and recommend innovative approaches to enhance engagement.

Required Skills and Qualifications

• 3+ years’ experience in Braze configuration and campaign management.
• 2+ years working in an agency or consulting firm.
• Extensive knowledge of Braze features, including Canvas, Campaigns, Currents, Segments, and Liquid.

Preferred Skills and Qualifications

• Bachelor’s degree or equivalent.
• Proficiency in Liquid, SQL, and data visualisation tools.
• Experience with additional partner platforms, such as Amplitude or Mixpanel.
• Knowledge of data integration strategies, including REST APIs, webhooks, and ETL processes.
• Familiarity with CDPs or Data Cloud solutions is highly advantageous.

We believe in diversity and that different people and backgrounds bring different perspectives; perspectives that are imperative when working with CX/CRM.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  IT Services and IT Consulting

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