Brands Activation Manager

TieTalent; Pontyclun; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the beverage industry is seeking a Brands Activation Manager to promote their portfolio across South Wales. This role involves planning events, engaging customers, and driving brand visibility. The ideal candidate will possess strong communication skills and a background in hospitality or sales. Join a dynamic team and make a significant impact in a growing market.

Qualifications

• Experience in brand activation, event management, or sales.
• Strong communicator with excellent interpersonal skills.
• Hospitality background preferred.

Responsibilities

• Plan and deliver high-impact consumer events and activations.
• Build strong relationships with customers at outlet level.
• Capture content for social media to maximize engagement.

Skills

Communication

Interpersonal Skills

Sales

Event Management

Education

University degree

Tools

Microsoft Office

CRM systems

Job description

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About

Brands Activation Manager

Location: South Wales (Remote working) Salary: Competitive, dependent on experience

About Signature Brands Signature Brands are curators and creators of an exceptional portfolio of beers, ciders, spirits, liqueurs, and soft drinks. We work with authentic, craft-driven brands, focusing on incredible liquids that resonate across the UK drinks market.

Signature Brands is part of LWC Drinks — the UK’s largest and fastest-growing independent drinks wholesaler, employing over 1,500 people across 18 depots nationwide. Our latest venture, Glamorgan Brewing Co, is our first depot in South Wales, marking an exciting new chapter for the business.

About the Role We are looking for an energetic, charismatic, and entrepreneurial Brands Activation Manager to lead the charge in promoting Signature Brands across South Wales. If you thrive on creativity, building relationships, and seeing real impact from your work, this is the role for you.

You'll be a key ambassador for Signature Brands, Glamorgan Brewing Co, and LWC Drinks — planning and executing brand activations, growing customer engagement, and delivering memorable experiences that drive portfolio growth.

Key Responsibilities

Brand Champion: Act as a passionate ambassador for the Signature Brands portfolio, Glamorgan Brewing Co, and LWC Drinks.

Event Activation: Plan and deliver high-impact consumer events, sampling sessions, and festival activations.

Customer Engagement: Build strong relationships at outlet level, educating and inspiring customers about our brands.

Social Media Advocacy: Capture content from activations to maximise exposure and consumer engagement across platforms.

Menu Innovation: Create bespoke cocktail menus to increase Signature Brands’ share and presence on drinks menus.

Sales Support: Work closely with regional telesales and account managers to drive distribution, volume, rate of sale, and brand presence.

Insight Sharing: Identify, capture, and communicate key learnings to refine future activations.

Territory Management: Independently manage your schedule, events, and administrative responsibilities.

Who You’ll Work With

Reporting to: Signature Brands Sales Manager

Collaborating with: Regional Account Managers, Brand Activation Team, and Telesales Teams across all channels.

What We’re Looking For

Experience

Hospitality background — ideally bar management or senior operations roles.

Proven experience in brand activation, event management, or sales.

Sales-driven mindset with experience in growing brand visibility and distribution.

Strong communicator with excellent interpersonal and influencing skills.

Skilled in Microsoft Office and comfortable working with sales and CRM systems.

Preferred

Background in the drinks or FMCG sectors.

Experience creating and executing cocktail menus.

Ability to think strategically while delivering hands-on activations.

Creative flair for events and brand storytelling.

Education

University degree welcome but not essential — we value experience and energy!

Additional Information

This role will require some evening and weekend work.

Travel across South Wales will be required; a valid UK driving licence is essential.

Why Join Us?

At Signature Brands, you’ll be part of an exciting, fast-paced environment where your creativity, drive, and energy will be truly valued. You'll have the opportunity to make a real impact in a growing territory and shape the future success of our portfolio in South Wales

Nice-to-have skills

• Event Management
• Pontyclun, Wales
  
  

Work experience

• Marketing Project Manager
• Social Media
• Events
  
  

Languages

• English

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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